If you have ever seen Rich speak at MRAA, RVDA, Auto Con, Digital Dealer, NIADA, you know he gets wound up about Google. This week he gives an energetic look into Google Analytics and why most dealers and businesses aren't using it. If you ar

The Google Change That No One Is Talking About

Jul 7th, 2020 16m

Today Rich DeLancey hosts and talks about a variety of subjects, including the change to Google AdWords that may eliminate the "Payment Ad" for many Car, RV, Marine, and Power Sports dealers. Then Rich explores the method and reasoning behind

Bots, Data, Creative, and Negative Keywords

Jun 23rd, 2020 28m 53s

Today Dealership Toolkit's COO Liz Martin and CEO Rich DeLancey join Trisha to give an update on what is new at Toolkit. Rich gives everyone an update on BOTS and Shopping Insight. Then Liz explores data and creative. Finally, Rich shows you

Marketing During the COVID Pandemic

Jun 10th, 2020 13m 46s

This week Marshall White, Marketing Director of the Guaranty Group in Oregon, joins Trisha to discuss the effects of COVID on marketing for the Auto & RV industry.

All Traffic Cost Money...Avoid the Data Dump

May 26th, 2020 18m 41s

In this episode host, Trisha Clark and Dealership Toolkit COO Liz Martin talk data. Learn about the "All Traffic Cost Money" philosophy and how to avoid the Data Dump.

Toolkit Tuesday 1.4

May 12th, 2020 16m 54s

In episode four, host Trisha Clark and Dealership Toolkit's BDC Manager Aaren Chastain explore the bonding between a virtual BDC and the dealership. They talk about the ups and downs and what it takes to make both partners successful.VISIT DEA

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