0:05

- <silence> Welcome to the Top Advisor Marketing podcast,

0:08

brought to you by Proud Mouth. I'm your host, Matt Halleran.

0:13

Being your own loud is not new to marketing,

0:15

but the mindset, strategies and resources to help you get there are evolving faster than

0:20

this industry is keeping up. It is time to find a new perspective on what works, why

0:26

and how to move your business forward.

0:28

Listen, as I interview guests to help you learn from them

0:33

how to be your own loud, let's get to the show.

0:39

Hello and welcome to another Top Advisor marketing podcast.

0:41

I am your host, Matt Halleran. Now, our guests today with our who are, Elise

0:47

and Angela have been on the show before in a different way.

0:51

Uh, they were doing something a little bit different and they have made a really big pivot, a pivot.

0:56

That one I think is absolutely fantastic. And I am all about supporting this direction

1:02

that they're going because so many conferences right now are consistently talking about

1:06

organic growth and one of the greatest ways

1:08

to have true organic growth is executing an amazing event.

1:13

So today we are gonna be talking with the two founders

1:16

of event advisors. Yeah, I'm so excited about this.

1:20

This is gonna be so awesome and I'm so happy with what you guys have built

1:23

and I'm so happy to bring this to everybody because our audience really needs to know how

1:28

to run a successful event. Not that we're gonna give them all

1:31

of the secret sauce on the show today, but I definitely wanna make sure

1:34

that we lay a good foundation so that when people do hire you, they understand

1:38

what they can expect. So Elise and Angela, welcome to the show.

1:40

- Thanks. Sure. Thanks for having us. - Alright guys, where do we begin?

1:44

Actually, I'm gonna tell you where we're gonna be in, dammit. We're gonna begin by saying what happened, right?

1:48

So you guys ran Strategic Custom Marketing,

1:50

that was what it was called, right? Strategic - Custom Strategic Marketing. Oh,

1:54

- Damnit, I was so close. <laugh>, oh, I even had that right on a piece of paper,

1:59

but I wasn't looking at, okay, so custom strategic marketing

2:02

and then you guys had an epiphany. Let's talk about that. - Yeah, so the epiphany was this custom strategic

2:07

marketing, call it what it is.

2:09

We found that working within the financial advisory

2:12

ecosystem that people needed this strategic marketing.

2:17

We were putting together what we thought were these amazing

2:19

marketing plans and we were getting great feedback on it.

2:22

And it was all based on the ideal clients.

2:26

And when we put those plans together, there were four

2:29

or five disciplines and one of them was events.

2:33

Here's what we found. People are financial advisors, they're not marketers.

2:38

So <laugh>, it was, um, super overwhelming

2:42

and difficult to get things done.

2:47

And what we recognized is, uh, not with not only that,

2:51

but nobody within the bigger national space

2:55

was talking about events. Angela and I both come from the event world

3:02

and understand the power that events have

3:06

and say, wait a minute, if we can talk about ideal client

3:10

and creating events to help folks in the financial services ecosystem build

3:15

stronger relationships with their clients through events,

3:20

this is where we belong. - So let's elaborate on that a little bit.

3:24

So, so why don't you guys tell, because again, when we had you guys on the show,

3:28

we had you independently and, and you guys had talked about your backgrounds,

3:31

but this is like this, the coalescence

3:34

of everything, like everything now.

3:37

And I don't like using the word synergy because it's overused, but this is actually true.

3:41

Like you have a symbiotic

3:43

and synergistic relationship together. So let, let's talk a little bit about your guys' background

3:47

so our audience can understand a little bit more about why

3:50

you guys really decided to focus on events. - Absolutely. I'll start Matt.

3:55

My background is several decades in the advisory space,

4:01

working in an advisory office

4:03

and consulting in the space of marketing implementation

4:07

and event execution. Really making those events come

4:12

to fruition working on the event plans.

4:15

But there was really no strategy involved in it.

4:17

It was just to get it done. Uh, whether the coach asked us to do an event,

4:22

you saw another advisor doing the event, it was rinse

4:25

and repeat new ideas. Sometimes they work, sometimes they didn't.

4:28

And when Elis and I collaborated to work on

4:33

strategic marketing plans, that was a, a big piece

4:35

of it is the strategy in identifying the ideal client

4:38

as it pertained to the marketing plan,

4:40

but more specifically to the events. It, it all falls into place you, you need to speak

4:45

to your ideal client when doing your marketing plan

4:48

and planning your events. So taking my background in advisor marketing

4:54

and advisor events, working with wholesalers, working

4:57

with the COIs and then Elise's background in strategic marketing,

5:03

it really puts the whole umbrella over events

5:06

to from beginning to event, not just calling a venue

5:10

to you know, book a night and you know, a chicken dinner

5:13

and you're on your way. It is setting the goals all the way to the follow up.

5:18

And that's what's different from

5:21

what most people think event planning is. It's building that event with the

5:29

goal to nurture those re your client relationships.

5:32

And when building your client relationships,

5:36

there's a few things that happen. You develop those relationships so they become sticky

5:42

and they don't go anywhere. They like you so much, they refer you.

5:46

And then in, in the advisory world,

5:49

what's really important is when a client passes, you want

5:53

to really make sure you've developed those relationships

5:56

with the family so the, you know,

5:58

the accounts don't go anywhere. So bringing that full circle is

6:03

where event planning in the advisory space has been for

6:06

so long and adding strategic event planning,

6:10

we are working towards building those relationships which

6:13

will help the advisor and their firm grow.

6:17

- Okay, so you've got Angela who's been in an advising

6:20

office and dealing with the rigmarole there.

6:23

Elise, your experience actually has a much different origin

6:27

and actually a different specialty. Would you like to elaborate on that?

6:31

- I would love to. My background is

6:34

actually in sports entertainment and higher education event marketing

6:39

and everything that we do in those spaces is strategic.

6:45

The analogy of when I was working in the arena world when we

6:48

were selling tickets to Disney on ICE

6:51

and we were selling tickets to a rodeo, you knew

6:54

who your ideal client was, you knew where they were getting their information.

6:58

You also knew that they weren't always the same people

7:01

so you were catering your message to your ideal client.

7:06

Do we call it that? Probably not. But so when

7:12

I created Fresh Perspective Consulting,

7:14

which was my umbrella business, this whole idea of

7:19

wait a minute, we need to actually do events so

7:22

that we have the people in the room to get the message

7:24

that we want to get. And as I was starting to build that business

7:28

and talking to people, they were saying, God,

7:30

I hate doing events like the ROI on events is just horrible.

7:35

And I was like, wait a second, you're measuring the wrong thing.

7:39

And came up with this paradigm that we call the return on the moment versus the return on

7:44

the investment When we think about the event as its own kind

7:49

of rock in its own stream and we set goals

7:54

and objectives for that event, it helps

7:57

with the bigger flow. And as Angela said,

8:01

that wasn't happening in the financial services space

8:03

and it's our mission to make sure that it starts happening more often.

8:08

- Here's yeah, a lot of advisors, especially now that we're

8:11

outside of the pandemic, really truly want

8:13

to do events again, but they're still execute 'em like it's executing them like

8:17

it's in the 19 hundreds. I'm gonna send out a wedding style invitation

8:21

and just hope people show up. There is no plan

8:24

and I love that you guys have built an actual plan

8:27

and strategy around this return on moments

8:30

because moments are really what you need

8:32

to be paying attention to. And the other thing that I really love about all

8:36

of this is if, if so many advisor,

8:39

and I think I've told you guys this story, I'm gonna digress for a moment. I, while we're with an advisor here in Kalamazoo

8:44

and we started doing wine tasting events, he loved wine,

8:47

loved, he had a huge wine collection. So we started doing wine events

8:51

and I like his list was super small, he refused

8:55

to expand it past his a plus clients. He never wanted to ask anybody to bring a friend.

9:00

And then when nobody showed up or even if they did show up

9:04

and then all they did was drink the wine and didn't provide him with 25 referrals,

9:08

he thought it was a huge failure. And that's a big thing that,

9:11

and Angela you had talked about that is there is this great wealth transfer that's happening

9:16

and if you're not building relationships with your client's kids,

9:19

you're gonna lose out on at least in the next 15 years

9:21

$74 trillion. Which I actually think I got

9:25

that from you guys watching a presentation on that.

9:28

Alright, so Elise though, you just talked about something

9:30

that I think is a wonderful visual

9:33

and I love visuals on the podcast because it allows people

9:35

to have a greater understanding of the concept. You just talked about a stream and a rock in a stream.

9:40

Could you, you, would you mind elaborating on

9:42

that or one of you two please? - Sure, I'll go ahead. Okay, so everybody

9:47

I know this is like the cardinal sin of podcast, right?

9:49

Everybody just stop, close your eyes, <laugh>,

9:53

- Unless you're driving, unless - You're driving, please don't pull over <laugh>, stop.

9:57

Close your eyes picture you're in a forest

10:02

and there's a nice river running through

10:05

and you can hear like the nice bubbles all going

10:08

and there's some rocks in the stream. Think about when you actually watch that water

10:13

and what it does when it goes around those rocks,

10:17

it creates its own little Eddie pool

10:20

but it also changes the flow of the bigger stream.

10:26

So in that analogy, your marketing is that water

10:31

and those rocks are your marketing tactics,

10:36

the things that you do. So in our case we're focusing on the event rocks.

10:41

There's a whole separate pile of podcast rocks

10:44

and digital communication rocks.

10:48

But when you focus on that rock as something

10:52

that can affect your stream and setting goals for that, right?

10:58

What do we want this rock to do? Why is it here?

11:00

Can we move it? Is there an earthquake that moves it,

11:04

whatever It redirects your marketing to the places

11:08

that ideally you wanna go. Beaver Dam, right? That comes into play too

11:12

and it redirects the water. There's all these things that you can be doing

11:16

and to just go, eh, the rocks there, it's whatever.

11:20

It's a real waste of time and energy and fiscal

11:25

and human investment. So if you can affect it, why not?

11:30

- And that's a really good point too because for the advisors out there that are listening

11:34

that have done events and have those event rocks

11:37

but they haven't worked for whatever reason, if you just move the rock a little bit,

11:42

the stream goes a different direction

11:45

and just with a few tweaks you,

11:47

you can change the entire dynamic of your advisory firm

11:50

and your relationships with your clients. - And I love how you used the word Eddie ease

11:54

and I'm gonna partner that with a word you used

11:56

before, which is moments, all of the rocks that are in

11:59

that stream pause that stream to create this moment.

12:04

And I don't think people look at their marketing at all

12:07

as just these ideal return on these moments.

12:10

And if you have a strategy behind those moments, then all

12:14

of a sudden that stream is flowing in the way that you want it to and will get the desired outcome.

12:19

And that's really what I think you guys are

12:22

changing in this world. And as I have known both of you for quite a while

12:26

and seek you out at conferences to hang out

12:29

'cause you guys are so wonderful to hang out with. When you guys were talking about this,

12:33

we did research like right there and there isn't another company now there are seminar

12:39

companies and those sorts of things for the educational events,

12:42

but we saw this huge gap in the world of support

12:45

for financial services professionals to execute really effective events.

12:50

So let's talk about what are some of the things

12:53

that you guys do that really have a better return on these

12:57

moments for advisors? - I think um, the first place to start

13:03

is the difference of goal setting

13:05

and not, Angela talks about this all the time,

13:10

whether it was back in the 19 hundreds, I love that phrase

13:13

way back in the 19 hundreds, advisors would do four events a year

13:18

because their coach would tell them that these are the four events you need to do.

13:23

Yes people like you Matt. And that was fine.

13:26

But again, there wasn't like, what's the purpose of this?

13:30

So if we're setting purposes for this

13:34

and where we're focusing is the client relationship events

13:39

because of everything we've talked about with that a u

13:42

and the stickiness and the next gen.

13:45

And let's face it, the other thing we're hearing a lot,

13:47

which we totally are into is this authenticity

13:51

and the fact that advisors connect with their clients

13:54

because of the people who they are not

13:56

because of the products that they provide. What's a better way than having an event to not only get

14:03

to know your clients as who they are, but they get to know you as the person you are.

14:08

- So I'm sorry, I'm gonna interrupt 'cause is, Angela brought something up a little while ago

14:12

and in fact we, on your website you actually have a picture

14:15

of this, but you have executed events with your, the advisor

14:18

that you've worked with that actually is like

14:22

actively attracting people's children

14:25

because it is an event that they love

14:27

and it's a whole bunch of fun. Would listen, can you just give somebody a free event idea

14:32

because I know you guys have hundreds of different sorts

14:34

of ideas, but Angela, I think you know which one I'm talking about.

14:36

Would you mind sharing that a little bit? Okay, - I do.

14:39

I would love to share this. So, um, with this one advisor that I've worked with,

14:44

he's built a community with female clients

14:47

and gone as far as developing a women's council

14:51

and a women's group in the firm. And years ago we held a brunch with all the the ladies

14:58

and asked them what they would like to, to see us, what kind

15:01

of events they would like to attend. And we had flip charts

15:04

and we wrote all kinds of things down from finance 1 0 1 to gardening.

15:09

The crux of that is they wanted community,

15:12

they wanted a variety of different events, they wanted

15:15

to bring their friends, they wanted

15:17

to be places that were convenient. So where we are, there's shopping

15:22

area which is near the freeway, so that's always a good place.

15:25

So we created over the years several wine,

15:30

wine and painting events. So we did brunches and bubbles, paint and pinot.

15:35

We did incorporated into a gallant times's event

15:38

and we really created this so they could come,

15:43

there was no presentation. It was purely a fun afternoon or morning.

15:48

They were encouraged to bring friends

15:51

and they did, they brought adult children, female children,

15:53

they brought their friends and I remember one of these that we were doing is sat,

15:58

it was standing in the back and everyone was bringing, we actually had a waiting list,

16:02

one for one of these events because everyone wanted to bring their girlfriends, wow,

16:06

this is working, this is great. And it really develops a sense of community.

16:12

And when we've been doing this year after year, they all start to get to know each other

16:16

and they're toasting and they're looking at each other's

16:18

paintings and they're hugging each other and it's really, um, as I mentioned, develop that sense

16:24

of community relationships with each other, with us.

16:27

Um, and then they leave with their painting whether they wanna put it in the garage

16:31

or put it in their office or their home. They have, they have that memory of that event.

16:36

Then when they go to the next event, what'd you do with your painting?

16:39

Did you hang it up? How was your painting? What did, when's the next one?

16:42

So it creates that memorable moment.

16:46

- I I as a coach, one of the things used, I just don't forget to do is create emotional anchors

16:50

that were basically triggering things

16:52

throughout the advisor's office. And how wonderful is that?

16:55

Now most of my paintings would probably end up in the garage

16:58

behind some stuff if let's say it was hung up in your office

17:01

every time that you are gonna have that memory.

17:04

But you said something and, and I actually haven't heard you say this before,

17:08

and I don't know if this is just Elise really rubbing off on

17:10

you with the kind of events that she did. I know this didn't happen, it's happened way before.

17:14

Yeah, it's possible. But there wasn't a presentation

17:18

and oh my god, you're trying

17:21

to do this wonderful community building event.

17:23

And then the advisor stands up and says, today I'm gonna spend 15 minutes talking

17:27

to you about Roth conversions. What in God's name, how, how do we reprogram the advisors

17:34

to understand that's not part of the goal, - But you wanna look at having events

17:39

that serve a goal and a purpose.

17:42

We call it event personality. So if you want to educate your clients

17:48

and prospects about a Roth conversion

17:50

or you wanna bring in a wholesaler to talk about a topic

17:52

or you wanna do an economic summit, keep it in that box

17:56

and have that goal and invite people who will be interested in that

18:01

so they have clear expectations and that develops a relationship to educate, to nurture,

18:08

to inform, to really develop

18:13

those questions that clients may have so you can have further conversations

18:18

that's developing relationship in one way,

18:20

but having a social event, whether it's a client appreciation, a holiday party,

18:25

a shred day, a volunteer day, a paint

18:28

and pinot day, I could go on forever. That purpose of those events are, are, should be strictly

18:36

to develop those relationships and have a good time

18:39

because you don't have to always educate about x, y,

18:42

Z product every time you're in front of a client, you want

18:47

to develop those relationships so they trust you

18:51

because when they trust you and they like you

18:55

and they have their money with you, then they are likely

18:59

to add more investments with you, refer you

19:02

to their friends, refer you to their children.

19:05

And it just, it's, you can't see it on the podcast.

19:09

I'm doing a circle <laugh>, it's a wheel <laugh>.

19:12

You get the return on the moment. And so don't do that presentation

19:17

because it gives you mix, it gives them mixed messages

19:20

and it feels very salesy. - And that's one of the things that I love talking to both

19:24

of you guys about these sorts of events is you're giving,

19:28

we talk about this a lot on the podcast. Nobody wants to be sold to anymore.

19:31

Everybody wants to buy from you. And when you're creating environments that are uh,

19:35

happy places to spend time with you, the probability

19:38

of them buying from you is exponentially greater.

19:41

Alright, so Elise, I'm gonna ask you this question first

19:44

and then Angela I'll ask you the same one since

19:46

we're closing up on time here. What did I miss? So

19:49

what should I have asked you that I didn't? - When we're talking about events, one of the biggest keys

19:56

we believe, and Angela touched on this,

19:59

but I think we need to dig into this a little bit more, is

20:03

it's not about the advisor or the wholesaler

20:06

or the broker dealer, it's about

20:10

your attendee, right? It's your, if you're an advisor, it's your client.

20:15

If you're broker dealer, it's your advisors.

20:18

If your insurance, it's again your advisors,

20:22

what do they want, what do they want to learn,

20:26

what do they want to share? What moments are important to them?

20:32

So many people to say I'm an expert in Roth conversions

20:37

so I'm gonna do a series of webinars on Roth conversions.

20:42

But if your ideal client isn't interested in that,

20:45

they're probably not coming and they might not even be coming back.

20:48

So this ask, it's a give and take.

20:52

People will tell you, you just have to ask.

20:56

- Alright Angela, how would you answer that question? - One of the things that we didn't touch on, um, in depth

21:01

that I'd like to go into is the difference

21:03

that we've honed into the process that we've honed into.

21:08

We talked about goal setting, we talked about developing your events

21:12

as different rocks in, in the marketing stream

21:15

with the intent to really speak to the ideal attendee.

21:19

Then you execute that event, which is where I think most people have been falling

21:24

since the 19 hundreds. You know, calling the venue, booking their event, uh,

21:27

maybe having a gift and and being on their way.

21:31

And then the final piece of that circle is the follow-up.

21:36

Knowing how you're going to communicate with the attendees

21:40

and those that that couldn't come that you invited

21:43

after the event, but planning it when you're setting your

21:46

goals at the beginning of the event. That's a real critical piece that we didn't touch on

21:51

and it's a piece that that advisors fall short on.

21:54

They just do because everyone gets busy and,

21:56

and once the event's over, you've got a hundred emails

21:59

that you need to attend to the next day and everyone forgets

22:02

and it has to be really strategically planned.

22:05

When are you gonna do the follow up block time in the calendar?

22:09

How are you gonna follow up? What questions are you going to ask?

22:12

Are they going, they don't, you don't wanna ask, did you have a good time?

22:16

That's not going to move you further in the relationship.

22:20

So you have to really develop, I know Lisa's shaking her head, she has all kinds of ideas,

22:24

this is where she excels and really how we've aligned.

22:28

So that's the piece that brings this whole return on the moment full circle is

22:33

the follow up goal setting targeting your ideal client

22:37

or attending the execution, which is very important.

22:40

- I wanna just very quickly, I just attended two major conferences

22:44

'cause you guys said that you not only do this for independent financial advisors

22:47

but you can also do this for wholesalers and then broker dealers or conferences.

22:51

And the contrast between these two events was stark, right?

22:55

So the first one, and I'm not gonna name the conferences if

22:57

you follow me on social, which one they are. But so the first one was a was kind of a top producer event

23:03

and guys the night number one it was at the

23:06

country music hall of fame. There wasn't anything that wasn't just let's hang out

23:12

and everybody just get to know each other better. And then the second night they actually brought in these,

23:18

these two singer songwriters that were brothers

23:20

who had written over 2,700 country music songs.

23:24

And then they would play them and talk about it

23:26

and it was like a inside the actor studio

23:29

for Nashville writers. And I remember leaving that event

23:33

and everybody saying that it was just such an unbelievable

23:36

experience moment that they are never going to forget

23:40

because we were sitting with two Grammy award-winning country music Hall

23:45

of fame writers and they asked, let us ask questions

23:48

and we were all singing together. It was just an unbelievable opportunity.

23:51

And then you, you switch the other one, which was a major industry conference event

23:57

and all of the speakers were only from that company.

24:00

It was all about one specific topic. They didn't ask for any feedback,

24:04

they didn't do any follow up on anything at all.

24:07

And the evening event was like everybody

24:10

just goes and gets drunk. And I was like, that's really great if you're a frat boy

24:14

and that's what you want your life to be. But that's not the way that events should be today

24:20

and you guys help all. And I just wanted to make sure that our listeners knew

24:23

that you help on all three of those levels. You do industry events, you do wholesaler events

24:27

and then you do advisor events and you guys have a couple of ways for people to engage.

24:31

So let's go ahead and talk about that today. So who wants to go first in talking about

24:35

how our audience can go ahead and engage with you? - I'll go ahead. So we talk about

24:40

how we have all this experience and really one of the reasons

24:44

that we started event advisors is we wanted to share

24:48

that experience with the financial services ecosystem.

24:53

So we've actually created an emergency kit checklist

24:57

that is over 30 items that we have discovered

25:02

through our years of event planning and event execution that we're like,

25:07

oh thank God I had this, the oh thank God kit we have that's free.

25:12

So all you need to do is to go to our webpage,

25:15

which is event advisors.net,

25:18

which I'm sure will be in the show notes and you'll see some boxes in there to click on to get this.

25:25

It's downloadable, it's A PDF, it's got check boxes

25:29

so you can keep check and it's got Amazon links

25:32

so you don't even have to think about it. Take it, click it all, put it in your shopping cart,

25:37

find a big trash bag or lovely suitcase to put them all in

25:41

and, and you're good to go for your next event.

25:44

The best place to probably connect with us to get

25:48

that is there and we're on LinkedIn

25:52

and both of us individually and as event advisors.

25:56

And email [email protected].

25:59

- Alright, so there's your free giveaway. So Angela, I'm gonna turn this over to you.

26:03

Let's talk about what you can actually offer our audience

26:07

when they do want to go ahead and hire you - Ab.

26:10

Absolutely. So we have three ways that we're working

26:13

with advisors, broker dealers and wholesalers.

26:17

We really, where we spend most

26:19

of our time is in the collaborative coaching.

26:22

Let's say that's middle tier. I'm again talking with my hands.

26:24

So podcasts are a little hard for me 'cause I'm so visual is we've got three tiers

26:29

and in this middle tier is a collaborative coaching

26:32

where we will work alongside you

26:35

and your team to really guide you to plan the events.

26:40

This is for advisors who are doing events,

26:43

wanna do them a little bit better, want

26:45

to understand the potholes. We might have stepped in some of the tips

26:48

and tricks, um, just run off, run, bounce ideas off of.

26:52

And we can guide you in planning those events. And again, this could be for a single advisor

26:56

and advisor with a team that really just wants um,

26:59

a little guidance, a little collaborative coaching.

27:01

Then the third tier is we can come in and,

27:06

and handle your event from A to z. We do the goal setting. I help you uh,

27:09

work identifying the attendee, help with the ex plan,

27:13

all the logistics and then help with the follow up.

27:16

Really everything short of touching the client data

27:19

unless we're, um, approved by your broker dealer to,

27:22

to touch the client data. It's always the asterisk.

27:25

Then the very first tier I bounced around is a DIY course

27:28

that is in development right now and that's coming soon.

27:31

And what that's going to be is for the event implementer

27:35

that wants to learn how to specifically do finser events, the strategic way,

27:42

the goal setting, the ideal client, and all the way down to the follow up.

27:47

But really once we do it on their own, it'll be a a three module course.

27:51

They'll have access to it and learn all the tips

27:53

and tricks, get our tools or checklists and all of that.

27:56

And that is in the works and that will be on our website when available

28:01

event advisors.net. - Alright, so I want everybody

28:04

to understand something very clearly. Events are actually something you should be doing

28:09

and you, it's just, it's the way to build and deepen relationships.

28:11

It's a way to maintain client assets and even more importantly, it's a wonderful way for you

28:16

to get access to your client's children by doing events

28:19

that are actually family focused. And this is absolutely huge.

28:22

This isn't an if, this is a when, this isn't a should,

28:25

this is a must and you don't wanna do it half-assed.

28:28

You gotta whole ass your event. And if you truly wanna whole ass,

28:32

your event advisors are the people that you need to engage.

28:35

Whether they're gonna do everything for you, they're gonna do it with you

28:38

or they're gonna teach you how to do it. This is such a magnificently robust system

28:42

and if you are doing events right now,

28:45

that free emergency kit, I've seen it,

28:47

it's absolutely fantastic actionable stuff

28:50

and there's so many things in there when they actually

28:53

showed it to me, I giggled and said, God, I can't tell you how many times I've needed

28:56

that 'cause I go to a lot of events.

28:58

So Elise and Angela, thank you very much for your time today.

29:01

We really appreciate you. - Thank you so much. - What's up?

29:04

So for Elise and Angela, this is Matt Halloran

29:06

and we'll see you on the other side of the mic very soon.

29:10

Thanks for listening to the Top Advisor Marketing podcast brought

29:13

to you by Proud Mouth. If you wanna know more about how you can be your own loud,

29:17

visit [email protected] and sign up for the Pod Rocket Academy through courses

29:22

and office hours led by professional podcast producers and digital marketers.

29:25

You will learn everything you need to know to become the trusted subject matter expert you were meant

29:30

to be.