In this captivating episode of Top Dogz, we dive deep into the dynamic world of real estate marketing through the lens of social media with special guest Faith Barrett. A proven luminary in the field, Faith shares her transformative journey from traditional cold-calling techniques to mastering social media as her primary tool for client engagement and acquisition. Her story is a testament to the power of adaptability, creativity, and personal touch in today's digital age.

Faith opens up about her strategies, emphasizing the importance of authenticity and connection. She reveals how social media has become not just a platform for promotion but a vibrant community space for interacting with both prospective and existing clients. By leveraging platforms like Instagram and Facebook, and venturing into YouTube and Google, Faith has crafted a personal brand that resonates deeply with her audience, underpinned by her unique blend of professional insights, community highlights, and relatable humor.

Listeners will glean invaluable insights on:

• The evolution of real estate marketing from cold calls to content creation.
• Building and nurturing client relationships through personalized social media engagement.
• The effectiveness of community-centric content and its impact on brand perception and trust.
• Practical tips for realtors looking to harness social media for business growth, including content ideation, audience engagement, and overcoming the fear of starting.
• Faith's innovative approach to social media giveaways, community involvement, and maintaining an authentic online presence.

Whether you're a seasoned realtor, a newcomer to the industry, or someone interested in the intersection of real estate and digital marketing, this episode is packed with actionable advice, heartfelt stories, and the motivation to embrace social media in ways that foster genuine connections and business success. Join us on Top Dogz for an inspiring conversation that demystifies the journey to becoming a seven-figure realtor through the strategic use of social media.


Takeaways

• Social media can be a powerful tool for building a client base and staying connected with your community.
• Finding your buckets and planning your content can help you stay consistent and engage your audience.
• Analyzing your data and refining your content strategy is essential for improving engagement and building trust with your audience.
• Overcoming fear and discouragement is crucial for success on social media. Consistency and non-negotiable posting can help you build confidence and establish yourself as a trusted authority in your industry. Finding the right chord that strikes with your audience takes time and consistent effort.
• Quality followers are more important than viral views.
• Staying connected with past clients through social media helps build genuine relationships.
• Generosity and giving back can have a significant impact on your business.

Chapters

00:00
Introduction and Social Media as a Client Base

01:09
Transition from Cold Calling to Social Media

03:25
Evolution of Social Media Content

04:38
Advice for Getting Started on Social Media

06:13
Starting with Stories and Finding Your Buckets

08:22
Analyzing and Refining Social Media Content

09:09
Using Buckets and Notion for Content Planning

10:38
Importance of Candid and Relatable Content

11:35
Engagement and Success of Community Highlights

12:53
The Power of Personal and Humor Content

14:08
Overcoming Fear and Discouragement on Social Media

16:29
Analyzing Data and Focusing on Engagement

19:32
Building Confidence and Analyzing for Improvement

20:27
Transitioning to Social Media as a Main Pillar

21:3