From climbing the corporate ladder to leaving her cushy job with, we spent Alayna's first day with her as a self-employed entrepreneur! As a Vice President in Digital Strategy and Influencer Marketing, she worked with corporations and brands like P&G, Johnson & Johnson, Herbal Essences, Venus, NyQuil by helping them partner with influencers to grow their brands. But she craved the desire to build something and to take a chance on herself. Listen as she shares:?Understanding influencer programs from a corporate perspective?Why brands seek out influencers and what they look for?The impact influence marketing has had via social media platforms?The unique relationship between brands, influencers and the consumer