Self-proclaimed surfer girl and co-founder of Playa Bowls, Abby Taylor spent her summers bartending at the Jersey Shore and winters surfing the pacific ocean and various islands. During her travels with co-found Rob Giuliani, they found that each town they visited had their own acai and pitaya fruit bowls and saw the need for them. Starting with a strong belief, a blender and the first Playa Bowls stand in Belmar, NJ - they spent a lot time & effort telling their story and educating customers on the benefits of acai at the shore. Fast forward five years, the Playa Bowls franchise is on track to see over $30 million in revenue this year and is located in over 75 stores nationwide!Abby was listed as a 30 under 30 entrepreneur on Forbes and now part of the TOTR community where she says her genuine heart with all of us. At @playabowls, we chat about:?Having tenacity in your vision, belief and product?The obstacles before the franchise was a success?Why small sacrifices are necessary in your journey?Staying AUTHENTIC to yourself and your brand!