Dan talks about how to get ideas and images and stories from your head into the readers'. Here is a Venn diagram:

 

Writing that comes close to accomplishing all three:
(1) Was Jesus Crazy?
(2) Why I Created Fruitless Verses
(3) Learning is NOT Fun!
(4) The Truth of How I Graduated High School

FAILURES:

Good Readability, Good Communication, Poor concision:
(example)

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One way you can support my show is by buying one of my books. I recommend my KX12 Series. I also have a book of poetry—calm down! It's mostly funny stories and silly jokes. It's called: Diamonds Mixed with Broken Glass.