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Sometimes the hardest thing to do is to start

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in business , in

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life , in new things , in trying new adventures

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and growth , and particularly

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expanding our businesses or testing

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out new ways to grow . That

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applies to operations , hiring

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, marketing or any aspect

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of growth . We sometimes

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well we know what we need to do or

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the steps we need to do to go there . The

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hardest thing can be starting . So

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thank you for tuning into the start of my

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new growth area . This

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is the Tourism Marketing Australia podcast

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. I'm happy to be here on the first episode

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to welcome you . I am

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your host for this episode and those going forward

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. I am the founder and freelancer

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behind Tourism Marketing Australia . This

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is my operational business that

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specializes in tourism

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travel , outdoor adventure , brand

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development , social media marketing , influence

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marketing , digital marketing , services in

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general , the small businesses

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in the tourism travel space here

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in Australia . My

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name is Kyle Harba and I operate

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from Perth

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. My name is Kyle Harba

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, so

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I'm Kyle Harba and I'm the host

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of Tourism Marketing Australia podcast . It's

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a tourism marketing travel

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brand . I

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want to press stop on this recording and just start again

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, because it's not easy starting

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something new , new growth , but let's

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make it harder and just keep going and

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just put it in and just

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keep , keep at it . So

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I started in tourism

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, let's say , accidentally in 2017

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. I was looking for a new

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job . I just left a sales role and

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I posted out in a Facebook

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group that I was looking for work here in Perth

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. This is where I'm based in Perth , western Australia . That's

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where I call home , and I

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was hit up by Zach Duggan from Peddle

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Perth At the time . Peddle Perth was

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about four , five staff , five

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contractors , a small team in a back

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shed and Zach had brought across

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rickshaws from over East

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and brought them over and trucked them over just

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six months ago . So the

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business was starting out early in the growth area

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of tourism and just setting up its

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own blue ocean

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here in Perth , bringing something

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unique , different , a new , happy experience

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for people and customers to explore and enjoy

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. We faced many challenges

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in the three and a half four years

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I spent working and growing with Peddle Perth

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in just solidifying

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our growth

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and our blue ocean

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strategy of just what is this new

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rickshaw business that we're bringing Zach

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is bringing to Perth . What are we bringing

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here ? So many people were just like unaware

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of what we were offering from the get go . It

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wasn't something that the market

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had seen before . It wasn't something that Perth had seen before

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, and so we had to express

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the value in that . That

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value grew and compounded over

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four years to over six

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years when now Zack has sold the business Petal

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Perth to its new owners and it's begun its

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wonderful second chapter . I

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spent four years there as a

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rider , as a tour operator , as

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a tour manager and as the operations

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manager as well . We

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grew marketing from social

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media to websites , email

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campaigns , influencer

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campaigns , partnerships you

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name it . As we grew out to us , we

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reached out for business partnership and began

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operational partnerships with

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various different stakeholders and business

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owners around Perth , and Intel mingled those

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into our marketing but also

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our tour operations . The

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business saw so many different areas of growth and

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we tried out many different new things over the years , and

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that's really important and that's also why

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I'm here today . That path of tourism , that

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path of delivering great experiences

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for people , captivating people and bringing happiness

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, was something that was just

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really amazing for me and really found that

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to be aligning when

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I ended up now

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in freelancing

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marketing . I took a step away from Petal to

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pursue crypto . I pursued crypto

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as a role in a job

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sense . I'd been a personal investor for a few

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years prior , but I decided

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to move into that space professionally , spent

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a couple of years there professionally trading

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, marketing , consulting , building

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a marketing team

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for a gaming company and

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at the end of last year 2022

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, that chapter concluded

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and I decided to just professionally

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move out of that space and

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just enjoy it personally and

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move back into tourism , because I just

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felt that that was something that I really enjoyed doing

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, working with Petal

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Perth and working with OHAWA

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. I spent six months working with AD from OHAWA

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and built a spin-off tour

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called the Vegan Food Tours

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as a sort of side

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chapter to her exquisite

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brand , and so I developed

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and set up partnerships

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for that tour , executed

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the marketing , built up traction around that

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and then operated the tours myself

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for six months and that was a really great experience while I was

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still in uni studying marketing and management , and

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so tourism sort of always been around my journey

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. So it was really nice to connect back into tourism

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here in 2023

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and that journey for

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me looks like freelance marketing , delivering

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digital services , and

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the purpose of my return

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to tourism marketing was that I wanted to align

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my work

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, my skill set , into digital

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marketing and business operations

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business strategy , marketing strategy , branding

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, brand development and

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I wanted to align those skills and those experiences

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with something I was passionate about , and that's

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nature , new experiences , adventure

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, travel and tourism

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, the tourism sector , the tourism

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industry , the travel

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industry , outdoor adventure

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those things are just something I'm really , really

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drawn to as someone , a nature

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enthusiast , a conservationist

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, somebody that cares about the environment

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, somebody cares about nature , someone wants to

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see more people experience nature . I

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did a lot of thinking around

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why I want to choose this path and why those

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areas mean something to me and , at the

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end of the day , my

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experience in marketing can help convert

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digital viewers into

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outdoor advocates

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. I want to connect with people

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in the digital space that we spend so much of our time

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too much of our time in

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the digital environment , and I want

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to help them get into the natural environment . And

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I could do that by building out my own tourism

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business , my own tour company

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. But

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I think I can help empower other small

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businesses to reach

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that digital space and connect

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with that , leverage digital

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technologies and digital attention and

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help bring more people to the

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natural space . And

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so that's empowering small

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tourism businesses to get out there into

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the digital present , to build up their digital

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presence to build up their digital brand , connect

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with more users digitally and

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frankly , just to help them get more

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people into nature . The more people we can get into nature

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, the more people we can get enjoying the outdoors

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, the more people that are going to be interested in conserving

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it . There's a David Attenborough

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quote and I'll paraphrase it

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, but effectively it was we

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don't protect what we don't know and we

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don't know what we don't experience . So

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the more we can get people experiencing

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nature , the more people we can get conserving nature and

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helping protect our beautiful natural environment , as

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anyone that spent time out in the

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beautiful areas of Australia

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knows just how pristine and beautiful

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those places can be . And

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so , yeah , that's

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my goal ultimately to help more people

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discover nature , discover

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travel and experience the

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beauty of Australia . So

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this Tourism Marketing Australia podcast

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is going to be my

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journey back

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into tourism , and I'd really

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like to capture and help share

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the message of how digital marketing

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can help small businesses leverage

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that Digital space , bring

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digital viewers and digital audiences

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to their physical tour

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business , or help them get more

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people experiencing these

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curated experiences that small

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businesses here in Australia have been creating for

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decades now , and as

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we change landscapes

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into a digital era . I

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want to help bring those digital

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viewers , digital

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audiences , back into nature and

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I'll my plan to do that through empowering

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small businesses . So

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the podcast is going to see

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different guests and myself . Whether

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that's talking about the value

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of SEO or content

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marketing , or the top five strategies

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for using

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Instagram to generate more traction

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for your brand , or the five

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pillars of brand creation , I

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hope to do educational podcasts

10:02

express that . And

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then I also hope to get out there and meet more people

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in the tourism and connect

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with other people in the tour industry and share

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their stories and share their experiences and

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I hope that that can help listeners

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and myself grow and better

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utilize the digital environment

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and better serve

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as tourism and travel brands and businesses

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. So

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rising tide lifts all ships . The more we can

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collaborate , the more we

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can work together , the more people we can get outside

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enjoying nature and expressing and conserving

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nature . So

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we're passing a 10 minute mark now I'm going to keep

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this one short . I know podcast can go for a

10:45

long time . I think in general

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, when I'm doing podcasts myself , they'll

10:50

be quite short and snappy . This was

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a bit marandering , but

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hey , that's it . That was the point out

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here . Get talking and

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the hardest thing is to start , and I know this is going

11:01

to be just a bit of a ramble of

11:03

a podcast . So if you made it to the end , I really appreciate

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listening through . Naturally , the more

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I try and practice

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these things , the more it's going to get better , so

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I look forward to that . If you're

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a tourism travel , outdoor business

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brand in Western Australia

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or Australia overall , I'd

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love to get in touch . I'd love to bring you onto the podcast

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, talk about your story , your experiences

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, your struggles and triumphs in tourism

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and what motivates you and what's

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your drive , what's your value , the value

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that you're seeking to bring to others . I'd

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love to share that . Thank you so much for listening

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and I'll catch you in the next episode .