Erik Hatterscheidt
Tourism Marketing MasteryEpisodes
Episodes of Tourism Marketing Mastery
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Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for.--- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Pricing strategies you should be considering going into 2024.--- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team.--- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify.--- Send in a voice message: https://podcasters.s
Is your organization or your marketing overwhelming? If so you need to listen to this episode. To write with questions contact [email protected] get the full tourism marketing course click: https://tourismmarketingmastery.think
In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants.To get the full tourism marketing course click: https
In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the h
In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music. We also cover a bit of his personal history, wh
I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me emai
Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at [email protected] Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketin
I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, email info@tourismmanagement
In this episode we explore the 3 questions that led to my 48 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to [email protected] get the full tourism marketing
In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to info@touri
When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a p
In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically ov
I promised to share the challenges and failures of our own journey and this week I’m opening up about a family argument and how we’re working it out. If you have a question you’d like to ask me write to [email protected] get
The single most powerful automated system you can build is an opt-in. It takes very little time to set up, works on autopilot, and routinely converts to bookings. In this episode I lay out how I create opt-in's that actually work.To get the fu
After a decade of split testing, 1000s of client trials, and my own research, here’s what I’ve learned about laying out a tourism homepage that leads to bookings. To share your wins, challenges or questions, email us at info@tourismmanagementac
When I looked at our web data, I noticed that our ABOUT US page was one of our most visited pages, but it wasn’t generating inquiries. I set out on a mission to change that. Now, 2 years and dozens of split tests later, I have a formula that co
You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a USP. In this episode I share with you what happens if you don’t have one, and how I approach crea
The +1 method has given us almost a 2 year waiting list, expanded our profits, brought our staff closer together, and landed me the most beautiful woman on the planet. Once you learn it, you can’t do life without it. Email us your questions or
Looking for a quick way to establish yourself as kingpin in your tourism region? Maybe even in your country. The secret is the easiest thing in the world and nobody does it.To get the full tourism marketing course click: https://tourismmarketi
I realized that digital marketing was a game that I was never going to win indefinitely. And it can be exhausting trying to keep up. I have a new strategy that we’ve rerouted our marketing budget into that is way more fun, rewarding, and effect
There are very few ‘Marketing Experts’ that I respect in the agency space, but my guest this week is an exception to the rule. Chris Torres runs tourism marketing.agency, Touriosity.travel, and is the host of The Digital Tourism ShowTo get the
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