Social media activities in the guided holiday sector: a chat with Trafalgar Tours

We covered a lot of ground while chatting to Head of Marketing at Trafalgar Katherine O'Neill.

"Social is really at the heart of our communications now" says Katherine O'Neill from Trafalgar. Visit the Trafalgar Tours website and scroll to the bottom of their site and you will see a link to all of Trafalgar's social channels.

[Tweet ""Social is really at the heart of our communications now" says Katherine O'Neill from @TrafalgarTalk"]

We discuss how Trafalgar enables their staff on the ground as well and the global management team to engage with social and create and share amazing content.

Katherine mentions a tool called PostBeyond for easy of content sharing.

We discuss the specific Win a Trip to France Competition and how by really understanding their consumer market, this largely online and social competition was successful. Listen to the details including number of entries and leads from the 8 minute mark.

We chat about hashtags and the use of the #TrafalgarInsider hashtag across a range of marketing activities. Not just confined to online marketing and not just confined to consumer either - Trafalgar have involved travel agents in hashtag activities. Listen in from the 10.30 mark as we go into details and even de-bunk some of your thoughts about hashtags and social media for the baby boomer market. Katherine also mentions a tool called Stackla which aggregates and curates content.

From the 15 minute mark we discuss customer review sites "we know that peer and user reviews are key in the planning stage of people booking their holidays" says Katherine O'Neill from @TrafalgarTalk.  FeeFo is the review tool Trafalgar uses as Tripadvisor doesn't have a category for overnight tours. Katherine discusses how they bring reviews into the heart of what they do in some really interesting ways - worth a listen!

Finally we discuss User Generated Content and how this is used across marketing activities.

A huge thank you to Katherine and Trafalgar this podcast episode, it is packed with valuable insights from an experienced and active tourism marketer.

Please feel free to post any questions or comments below.

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