By encouraging user generated content, operators can not only gather valuable feedback and insights from their customers, but also use it to showcase their offerings, attract new visitors and increase bookings.

Tourpreneur's own Chris Torres provides some insights into why you must implement this now to grow your bookings in future.

Sponsored by https://tripadmit.com/tap-to-tip/

Mentioned in this episode:

Sponsored by Google 'Things to do'

Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations.Learn more here: tourpreneur.com/google