In today's episode, we have a special guest joining us - Jen Fein, the CEO and head of product at YouLi (https://go.youli.io/). We'll be discussing the fascinating journey of YouLi, a platform that generates personalised travel itineraries, and how it has been transforming the travel industry.
Get ready for an insightful conversation as we explore the importance of email marketing, the rise of unique group travel experiences, and the challenges and rewards of being a female founder in the tech and travel space. So grab your headphones and get ready to be inspired by Jen's entrepreneurial journey on this episode of Tourpreneur.
Key Facts and Insights from the Episode
04:19 Exception in corporate world leads to Japan; friends don't read details, different information needs.
07:11 Technology allows for personalized and dynamic content.
10:01 Partnerships, retreat training, memberships, Transformational Travel Council.
17:30 4-day music festival tour in Colombia. Unique experiences.
19:27 Event planning skill merges with technology trends.
23:57 Conversions up 30% in last 90 days.
27:19 Paid search may not lead to bookings.
29:32 Intimacy and trust in travel experiences.
33:22 Not travel tech, focused on unique experiences.
36:40 Build company that cares, survives, and grows.
42:18 Let go of unnecessary technology, automate business.
44:59 Quick digital transformation for partnered clients. Gradual migration.
47:09 Original founder became tech guy, found co-founders.
51:36 Empathy, flexibility, and values guided our decisions.
53:29 Intentional, patient, sustainable business growth is success.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations.Learn more here: tourpreneur.com/google
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