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Towards a Smarter WorldEpisodes
Episodes of Towards a Smarter World
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Cruce Saunders and Gaja Vaidyanatha delve into the ways in which AI can enhance data environments and customer experiences. They discuss how various industries are using automation, amplification, and simplification of data architectures and op
Join host Cruce Saunders in an enlightening conversation with data performance management expert Gaja Vaidyanatha as they delve into the world of graph databases and their pivotal role in the evolving data ecosystem. Discover how graph databas
In this episode, Michael Iantosca, a long-time leader in structured content and content supply chains, explores the need for a universal, pluggable content supply chain to connect and orchestrate content workflows across an enterprise.Companie
Mike Hedblom of Medallia shares how his team uses Darwin Information Typing Architecture (DITA), a structured content approach, to deliver personalized content experiences. DITA allows content to be broken into modular, reusable components that
In this episode, Doug Powell, a renowned design leader, discusses creating unified design systems and services across large enterprises. He shares strategies for gaining executive support, scaling design thinking, and measuring the impact of hu
In this episode, Cruce Saunders chats with Kelly Lawetz, Director of Unified Content Services at Genetec, about her journey leading a team to create and deliver high-quality technical content. Discover the critical role of consistent terminolog
Lisa Traeger, an Omnichannel digital strategy and content assets expert, shares her experience on the evolution of storytelling in the enterprise and the importance of engaging in meaningful two-way conversations with consumers. Learn about the
Join for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orchestration.Listen to the full episode here. An
Join host Cruce Saunders as he discusses the evolving landscape of content strategy with Kate Kenyon, Head of Content at Chase International Consumer Bank. Discover how the pandemic reshaped remote work, the critical role of governance in defin
In this podcast episode, Cruce Saunders interviews Theresa Regli about Digital Asset Management (DAM), Product Information Management (PIM), and Digital Experience Management (DXM). Discover the importance of context and relevance in managing c
Join Cruce Saunders and Candi Williams, Bumble's Head of Content Design, to discover the importance of content design and strategy in today's digital age. Gain insights into content team roles, operations, and a clear content maturity roadmap.
In this episode, Simon McEvoy, the Global Head of Content Services for Anaplan R&D, discusses the challenges and goals of content leadership in improving customer experience. He emphasizes the importance of a unified and consistent content expe
In this episode, Rahel Bailie talks about the power of Content Operations. Hear about the importance of making content production systematic and efficient. Rahel highlights the value of Content Strategy, Content Engineering, and Content Operati
Join Cruce Saunders as he interviews Carrie Hane about identifying and focusing your content strategy on the right audience. Learn about designing authoring workflows for compelling narratives at scale, unified content structures, and the role
Join host Cruce Saunders as he delves into the world of content technology with Michael Priestley, an information architect and content technology strategist at IBM. Explore Priestley's journey from technical writing to shaping IBM's website
In this episode, Cruce Saunders chats with digital policy innovator Kristina Podnar, author of 'The Power of Digital Policy.' Discover the vital role of digital policies as guardrails that foster creativity and innovation while ensuring legal c
Join host Cruce Saunders as he delves into the world of data with Gaja Vaidyanatha, principal of Cloud Data LLC and an expert in integrating large data footprints. Discover the role of a 360-degree view of the customer, integrating touchpoints
In this podcast episode, Cruce Saunders and Tom Johnson discuss the evolving landscape of technical documentation. They highlight the importance of technical authors in agile development and the rise of "Docs-as-Code." The conversation also cov
In this episode, Cruce Saunders delves into the future of information with Ray Gallon, president of The Transformation Society. Learn about Information 4.0 and its significance in the era of Industry 4.0, where machines make decisions. Gain ins
Join host Cruce Saunders and Todd Unger, Chief Experience Officer and Senior Vice President of Marketing and Member Experience at AMA, about transforming the healthcare experience. Learn about Todd's integrated approach to marketing, digital, p
Join host Cruce Saunders as he explores the power of content strategy with Alan Porter, author of 'The Content Pool.' Dive into the concept of content as a shared enterprise-wide asset and the importance of content intelligence in delivering ex
In this episode, Patrick Bosek, co-founder of Jorsek LLC and creator of easyDITA, talks about the future of structured authoring, the role of DITA in a structured content landscape, and easyDITA's approach as a CCMS. Discover the importance of
In this episode, Cruce Saunders and Anna Schlegel explore the evolving role of content in global enterprises. Learn why content should be a central focus, the importance of executive champions, and the need for a Chief Content Strategist. Disco
In this episode, Adolfo Hernandez of SDL discusses the future of content, including the power of AI, machine learning, and machine translation. Discover insights on delivering content across multiple touchpoints and how AI and machine learning
In this episode, Jim Edmunds, CEO of Ingeniux, shares strategies for managing enterprise content and provides valuable insights on creating adaptable content through architecture and semantics. He emphasizes the importance of using a unified co
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