#055 - Today we talk to Jennifer Hammock, The Confidence Coach. Jennifer was a stay-at-home mom who was terrified to speak in front of crowds. After overcoming that fear, she discovered her inner confidence, and began coaching other women, just like her, to do the same.

Her annual DreamChasHer Conference brings women to Oakland from all around the country - last year’s hybrid event was even international.  Jennifer’s people / ideal clients are unapologetically Black women in their mid 30s.  DreamChaseHer allows attendees to learn from industry experts, but also network with peers.

Jennifer says that many of her clients come to her because they lack confidence, even if they know it or not.  Though some women can show confidence on the outside, sometimes they question themselves and their ability.  Is this going to make sense? Will anyone support my service?  Her secret sauce is giving women the confidence to push forward and achieve big things.

​​”You could have the prettiest website, you can have the best product or service, but if you don't have the confidence to pitch yourself to tell people about what you're doing, then it's going to be a secret. I always tell my clients, you can't sell a secret. So helping them to find confidence, having the right type of mindset that is gonna allow you to see the value that you have and the impact that it can have on others when you share it.”

“...the business is the Trojan horse, but at the end of the day, I really like to just make sure that women's confidence is on 10 and that they really believe in the impact that their business can have on others.”

Jennifer’s primary program is “Fierce Confidence” where she helps clients confidently show up online and share who they are and the value they bring.  The program helps participants feel good about what they're doing.  One of her exercises is to encourage her clients to raise their prices.  Jennifer is pleasantly surprised when her clients trust the process.

“I've also been just surprised by the leaps and bounds that people can make when they say yes to themselves, saying no to their excuses and just really dedicate themselves to what can be.”

Be sure to listen to the whole interview to hear how one DreamChasHer attendee with just an idea in one year went on to launch a business and then became a speaker at the following year’s conference.