#051 - Today we talk to Tyiesha Jones, Founder and Owner of Pulse Check 101, a mobile CPR, first aid, and fit testing company.  The mobile part is a BIG differentiator - they come to you and provide Cal OSHA compliance certification courses to a number of industries including healthcare, hospitality, construction, plus community members.   A lot of people are drawn to the convenience of them coming on site to you.

“you're getting like this big nice private package of experienced instructors who come on site into your meeting room or hall and train all of your staff at one time versus sending them all out individually and waiting and hoping they come back with their new certificates.”

She has 2 sets of ideal customers - 1) corporate customers who need large scale training for employees and 2) from a community standpoint it is nonprofits, parents, and teens with summer and babysitting jobs.

Tyiesha has been working in healthcare for over 20 years, but has been reluctant to advance her career.  Her nurse and doctor colleagues saw something in her and urged her to pursue nursing school.

She started her pre-reqs in 2019, and then the pandemic hit in 2020 and that brought everything to a stop.  Not only did her classes stop, but her son, a high school freshman at the time, went to online distance learning.  It was a lot to help him and manage what she was doing.

“So I kind of put my pre-reqs on pause and my mentor, Dr. Nora Lisa Cooper, I love her, she wanted to keep me busy as she is every day in life.  So she directed me on the path of becoming a CPR instructor so that I can keep all of the nurses and the staff in the hospital up to code and compliance. And then she was like, oh yeah, you could probably just start a business behind it.  And I was like, DING!  And I just got that idea. She planted that seed, I watered it, and I've been running with it ever since.”

Tyiesha stresses how important it is for everyone to know CPR.  It could be a loved one or a stranger.  You never know when you’ll need it, but if you’re trained, you can save someone’s life.

Be sure to listen until the end to hear Tyiesha’s advice about being a master in your industry.