In the automotive industry, the race is always on to be first to market with the product that will not only change the industry, but transform culture itself – and the race is really heating up around autonomous vehicles. That’s one of the main reasons why Toyota invested $8B to start the Toyota Research Institute, or TRI, right in the heart of California’s Silicon Valley.

And one of the voices leading the development of innovative, life- and product-changing technology is Dr. Gill Pratt, CEO of the Toyota Research Institute and a Fellow at the Advanced Research & Development Company at Toyota Motor Corporation in Japan.

We had the opportunity to speak with Dr. Pratt at the Detroit Auto Show where he gave some insight into the rad world of high-tech, Toyota-style.

Resources:

• Learn more at www.tri.global
• Watch: “Toyota Press Conference at CES 2019: TRI CEO Dr. Gill Pratt”

Toyota Untold is produced by Crate Media