How can farmers produce more – in a way that’s good for people and planet – to feed the booming global population? And how can agriculture attract young people? Fact: Most farmers are close to retirement age.

To answer these questions and more, we talk to agriculture expert Samuel Adimado, Managing Director of Kuapa Kokoo, a cooperative of cocoa farmers in Ghana and a leading producer of ethical cocoa beans.

For more info, check out the International Trade Centre's efforts to support farmers and improve sustainability in global value chains through the Alliances for Actions Initiative.