In two decades, 95% of all purchases will be made online, according to Nasdaq. Surprised?The internet is breaking down traditional barriers to international trade, making it easier for small businesses to go global for the first time. E-commerce is about more than getting products online or making online payments possible.Have you ever wondered how businesses do last-mile delivery in areas where streets don’t have names? Or how small businesses can compete with big e-commerce firms that have resources to provide great after-sales care?To understand opportunities and challenges in e-commerce, we hear from the founder of Kapruka.com, the largest e-commerce platform in Sri Lanka.

To know more about e-commerce, you can learn about ITC’s e-commerce initiative (ecomConnect) and join the ITC #ecomConnect community engagement platform for e-commerce entrepreneurs.