Devon Hayes & Amanda Joyce
Trades Secrets: Contractor MarketingEpisodes
Episodes of Trades Secrets
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Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the k
Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing
Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to
Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of hig
Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often t
In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses.Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at
Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads.We provide actionable tips to optimize your Google Business Profile, create effective
In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation:Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting
In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess.First up, we dissect the perennial question: "Should I do SEO for my plum
In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run?Find out how we can help you grow your bus
Episode 38 - Behind the Blueprint - Tips From Randy Brothers a Leading Voice in the Roofing Industry
In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his busi
Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over tw
Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life.Here's a breakdown o
Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including
🚀 It's that time again - time to start planning your marketing strategy! 🚀Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover:1️⃣ Analyzing Your Current Strategy: Dis
Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to
In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and uniqu
In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into i
In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effecti
Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the constructio
Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and
Are you a contractor looking to excel in the home show circuit? Discover how to master home shows, maximize your ROI, and keep your pipeline full with our comprehensive guide! 🏠💼In this video, we dive into the world of home shows, exploring t
Are you looking to boost your website's SEO without starting from scratch? In this informative video, we unveil the untapped SEO gold that lies within your existing content. Join us as we reveal the secrets to leveraging your current articles a
In this video, we explore the untapped potential of energy rebates for contractors. Discover how leveraging rebates can turn energy into opportunity and boost your sales. With the average American carbon footprint being 16 tons per year, and go
If you're investing in a marketing agency to manage your marketing efforts, but not following these essential steps, you might as well be wasting your marketing dollars. In this game-changing video, we'll show you how to get the most out of you
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