Episode Transcript
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0:06
Speaker A: What are you doing to adapt your online business to the fast changing world of
0:10
SEO and digital marketing? Anatoly, an SEO expert, explains why adapting
0:16
to technology and AI means creating tools to improve your SEO, build brand awareness, and
0:24
get ahead of the competition. Welcome.
0:27
I'm Nan McKay, the voice behind Trailblazers impact, your beacon to extraordinary women
0:33
trailblazing unique paths. Our podcast spotlights luminaries whose life
0:38
stories inspire and empower delivered to your ears bi weekly.
0:43
Buckle up for another episode packed with powerful narratives and empowering journeys on
0:49
trailblazers impact. Stay with us.
0:53
Speaker B: Welcome to our latest episode where we are thrilled to have Anatoly Ulitofsky join
1:00
us. He's a seasoned entrepreneur and he's also an
1:04
SEO wizard. Anatoly's journey is a remarkable tale of
1:10
resilience, innovation and strategic thinking in the digital world.
1:16
Starting in 2008, he ventured into the online business realm with an electronic gadget shop
1:24
in Ukraine developed in partnership with his brothers.
1:29
Despite its initial success, Anatoly quickly realized that paid advertisements weren't
1:37
enough in the rapidly evolving online market.
1:41
And this realization propelled him into the
1:45
world of SEO, where after overcoming challenges with marketing agencies and
1:52
adapting to major Google algorithm updates, he not only boosted his business, but also
2:00
mastered the art of online visibility.
2:05
So today, Anatoly stands as a beacon in the
2:09
SEO industry, leading his own SEO consulting agency on Miss, his podcasting and blogging,
2:18
and continuously exploring new creative ways to enhance online presence for various
2:26
businesses. His story is not just about adapting to
2:32
change, but thriving in it, making him a go to expert for anyone looking to understand the
2:39
power and the potential of SEO in today's digital landscape.
2:46
So let's dive into his insights, experiences and uncover how he navigates complex and
2:54
competitive the world of online marketing.
2:59
So welcome Anatoly.
3:03
Speaker C: Hi, how are you? Yeah, thanks a lot for this invitation.
3:06
It means a lot for me. I never thought that I'm so good like you
3:11
mentioned about me, because I'm student on this life, I keep learning.
3:16
I made a lot of mistakes, keep doing them.
3:19
It's part of my process to learn, to keep
3:21
going ahead. And one more thing, I love what I do.
3:25
I can fail, but I never stop because of loving is my passion.
3:29
It's not about SEO. I like to get organic reach, I like to get
3:33
traffic, I like to find new ways how to go ahead.
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I'm not special, I'm just student who wanna change the world.
3:43
Speaker B: Well, that's all about being what an expert is.
3:46
You know, as an expert, you have to never stop learning because things keep changing, right?
3:52
Speaker C: Of course, yeah. Digital marketing, SEO, I think it's quickly
3:57
changing wealth. And I compare data with other niches.
4:01
For example, when AI build, probably, I don't want to say a hundred percent, but it's close
4:09
to this number of marketers adopted to AI.
4:12
According to data adopted strongly.
4:17
The rest are looking for ways how to do it better.
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And I, compared with other niches like accounting, people don't use AI, ignore this
4:27
tool. I think it's a big mistake because we don't
4:31
know what we'll bring next.
4:34
AI calculations are great. Probably today they can't help a lot in accounting, but definitely in the future we
4:41
will see this switch and changes as well.
4:44
And in digital marketing, it's very important
4:47
to adapt fast. You know, I'm on the second stage.
4:51
I can't create new chat GPT, I can't create Microsoft Google, but I can be in the second
4:58
stage when all these innovations are coming, we need to adapt fast.
5:03
Because in digital marketing, if something works today, doesn't mean you can get results
5:07
tomorrow. You need to move fast. You need to think fast to adapt fast, then results will come.
5:14
Speaker B: I totally agree with you. When we look back, a lot of people are kind of
5:17
afraid of AI and chat GPT.
5:21
But the reality is if we look at the Internet
5:24
as an example, people felt that way in the very beginning of the Internet, oh my, steal
5:30
my data. Or, oh, and of course that's partially true.
5:34
Good. But on the other hand, the benefits outweigh
5:37
it. And everybody's on the Internet, so I think
5:39
it's going to be the same thing. We just have to use it judiciously.
5:44
But for content creation, it is amazing.
5:49
Speaker C: Yeah, I think we still have time before terminators will kill all human beings.
5:55
Because today, you know, because today AI can help a lot marketers.
6:03
AI, it's a must have tool.
6:07
When Cha PT appealed, I grew my results a lot.
6:11
And I disagree when someone can tell Google hates AI.
6:16
No, Google loves AI.
6:19
If you use it smart, if you can use this tool
6:22
to create high quality content. We grew some projects from zero to plus 2000
6:28
people a day in a very competitive niche with AI content.
6:33
It's not because we can game this.
6:35
I don't know how to game the system, but I
6:37
know how to create high quality content with AI.
6:40
So if you can do it, then results will come.
6:44
If you can't, then you need to understand that
6:46
someone can replace your AI tools can't replace you, but someone who can adapt to AI
6:53
tool, they will replace you. If you don't move fast.
6:56
So for me it's a new journey.
6:59
And today it's the best time, the best time to
7:02
adapt to AI. When Internet appeal, that was the first best
7:06
time. Today it's the second. So any new technologies like Facebook, TikTok, when they pull, people have time to adapt
7:14
fast, to move forward. Then it's much simpler to compete with others.
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Today you have this time, we still have a lot of time, a lot of opportunities to adapt to
7:27
AI, to create high quality content, to get great results.
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Just think how you can do it.
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It's not like for you can do it for a few days.
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It takes time, you know, to craft, to play, to
7:38
fail. I can't say how many times I fail.
7:42
When I decided to write press releases, I use AI and I failed with all my press releases, I
7:49
pitched all of them. I wrote a bunch of press releases.
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Today we got mentions on CNN, Bloomberg, Business Insider, Investing.com, big websites,
7:59
popular website. Because of failing, we failed.
8:04
But from the way how to do it better.
8:06
Speaker B: Yeah, I totally agree with you. Let's go back and reflect a little bit on your
8:11
journey. How have do you think effective SEO strategies
8:18
directly benefited your online business? And the second question that you might segue
8:24
into is what was the most significant change that you noticed after implementing the
8:31
strategy? Speaker C: I think SEO strategy takes time and it's very important to spend this time to
8:41
collect data, to analyze, to think about customers, even more about your products.
8:48
Because most marketing guides tell you need to know your audience.
8:53
Of course you need, but you need to understand product first.
8:57
For example, when I decided to promote online games, the first thing what I did, I played
9:04
these games. I played a few days on these games.
9:08
And when my son phoned me and asked, what's going on?
9:11
You told me I need to read books. But you play online games and disallow me.
9:16
No, no, no, I replied to him, you know, someone paid me sixteen k to play these games.
9:20
What? Sixteen k? I play a lot more, have extended experience than you, but nobody pays me to play this
9:28
game. But it's another story.
9:31
Someone paid me to learn the product, to understand how to market the product.
9:36
So I played when I got experience, why people can play these games, how they can reload
9:42
their mind, to spend time, to enjoy the process.
9:44
I started to learn about buying Persona, about customers, users.
9:51
I collected data. Then when I know the product, when I know
9:56
about target audience, I can craft the strategy and it's very important to do it
10:02
right because I see when some projects can earn a lot of traffic good traffic but can't
10:09
sell products. And I spoke with one master who lost 400,000
10:13
traffic, a lot of traffic. He spent so much resources time to get this
10:18
traffic, but he can't monetize this traffic.
10:21
And for me, it's more important to get traffic
10:25
value, to get traffic that covers buying Persona.
10:30
And when you find topics that you can take your sales funnel, buying Persona, their
10:40
journey, then you can go ahead to choose priorities.
10:44
Because priorities are key. And I see when projects create a plan with
10:50
100,000 keywords and they don't know what to create, even bigger companies have limited
10:56
resources. I usually spend time to choose topics one by
11:02
one that we can where we can create great content.
11:07
If I can't feel that we can create great content, we skip them.
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We can find other topics. If I see that my competitors have great
11:15
content, why I need to compete with them. Okay, you have it.
11:19
I can leave because I can find other topics.
11:21
It's important to create content plan where
11:24
you can provide something new, valuable, much better content then to cover with your brand
11:29
Persona, to submit this call to action and think more about quality than quantity.
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I like quantity as well.
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Let me explain why. Because it's tough to create quality without having experience with quantity.
11:46
That is why I write a lot.
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I love writing. I write plus thousand words a day because I want to craft the skill.
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I want to get great results. And if you want to win in SEO game, you need
11:58
to create high quality, super high quality content for your blog, for your website, and
12:02
crafting your skills on social media. Because on social media, some posts can die
12:06
for a few hours, a few days and nobody cares about them.
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But you need to write to think about your target audience, to bring value on social
12:17
media and get more experience with writing.
12:20
Even today when content creators use chat, GPT
12:24
and any other AI tools, if you don't know how to write, if you have no these skills, you can
12:32
create great content. You need to know the topic, you need to know
12:35
how to write and the best results are coming from someone who have this experience to
12:40
write. So I write a lot.
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I recommend to all my clients to write.
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Then when you have the skills, when you know
12:48
where you can bring a lot more value, you can create the right content.
12:52
Plan to schedule some posts when they will come and something like this.
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And think about other metrics like competition, about sales, how many sales you
13:10
can get from specific boss, how you can provide something new, valuable.
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Because it's not only to create one more piece of content.
13:20
You need to stand out from the rest. It's very important in digital marketing.
13:24
So I recommend to anyone if you want to win today in digital marketing, spend more time to
13:30
learn product, to learn customers, to create the right content plan and find people who can
13:37
help you to implement all your ideas.
13:41
Speaker B: Well, I think every business owner wants to increase website traffic.
13:47
What initial actions do you think they should consider?
13:53
Speaker C: I think initial actions, it depends on the project.
13:58
I can't say that we have one template that works for anybody else.
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I usually start to learn competitors.
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I usually start to check what actually works
14:12
for them. Then when I have a list of ideas, think about
14:18
my strong side. For example, let's imagine you are good
14:23
writer. Why you need to film short videos for TikTok
14:29
if it's not your strong side? If you good with filming, then film.
14:34
Forget about writing. I know some projects have no SEO traffic, but
14:40
they are good with YouTube, TikTok to get sales from these channels.
14:45
If you can hire someone who can decide these problems, then yeah, use them.
14:51
So first you need to think about your strong side, then to analyze weak side of your
14:58
competitors. If you see that you are much better than your
15:01
competitors, jump. If you can't skip it, you don't need to create
15:08
one more piece of content. It's like to write a new book.
15:11
When we have plus thousand books, I often ask my friends about new movies and the most
15:17
common reply, nothing special. I watch many similar movies with the same
15:23
plot. Who cares to watch one more movie?
15:26
We want to watch something new. It's the same with digital marketing.
15:29
If you can't skip it. But if you can, then think, can you do it
15:34
better? And think about your strong side.
15:37
So when you know strong side, when you know competitors know your customers, results will
15:42
come. Just be patient and go ahead, step by step.
15:47
Speaker B: Can you share an example of how maybe a creative and a non standard SEO
15:54
approach significantly boosted a website's traffic?
15:58
Maybe their overall online presence?
16:02
Speaker C: Yeah, my last example about trading news and when I got this client, it's like
16:12
three years ago, he gave me website with a bunch of filters.
16:21
And even when I checked this website, I got the feeling I can't help this project.
16:26
It's better to create a new one. Forget about this website because everything
16:31
was terrible. Black hat SEO, obsolete content written for
16:36
search engines. Nothing special, but we got good budget, good
16:42
money. So we started to rebuild everything from
16:47
scratch to update content.
16:49
We spent time to find great people who can
16:51
write for Forbes, Bloomberg, big websites.
16:55
We hired them to rewrite all this content.
16:57
We changed, uh, link building.
17:00
We changed PR we got great mentions, links, we
17:05
created a bunch of tools.
17:07
But what I did, I didn't listen to advice from
17:12
my customer. He told me, okay, let's check these
17:16
competitors, analyze them. We need to do the same.
17:19
I replied to him, no, no, we don't need to do it.
17:22
Let me explain why. Because your competitors do what you did
17:28
before, you got punishment first Google phone and filter your website.
17:37
Your competitors, I don't know, probably Google will take them, catch them, I don't
17:43
know. Or they will work. But they can grow fast.
17:46
Today, after three years, this website is
17:50
growing. We got a lot of great traffic, big traffic.
17:55
We have many new goals to grow this traffic.
17:59
But competitors are decreasing.
18:02
All competitors are decreasing because of using obsolete strategies.
18:06
Of course the strategies work, that works well.
18:10
But as we started this podcast that digital marketing is a quickly changing world.
18:15
We need to adapt fast. We need to go ahead so we change all
18:18
approaches. And we were a patient, patient with results.
18:23
So nobody works overnight.
18:27
Even a few months are not enough.
18:30
It's not like six months, you can get results.
18:32
No, it takes years. I spoke with Lily Ray on my podcast and she replied to me, some projects take a few years
18:40
to see first meaningful results. Because many competitors, many websites wanna
18:48
get this traffic. Of course we can find much faster way, but it
18:53
doesn't mean that we can game the system and to get results fast.
18:56
It takes time to craft the process, to hire right people.
19:00
And in my agency I usually find people, I reach out to them.
19:07
I don't use support I used before. But right now we reaching out directly to
19:12
great offers. We created the process of PR link building and
19:17
that is why we are growing. So I recommend to anyone, forget about best
19:22
practices. You can learn best practices, but if you feel
19:27
that best practices are related to your strong sign, do it.
19:32
If it's not, forget you know.
19:36
Yes. Self Gordon doesn't film short videos on TikTok.
19:41
Stephen King ignores TikTok, but he's good with writing.
19:45
He can write great pieces of content. So great books.
19:48
You need to do similar.
19:51
Just think about your strong side, about your
19:54
passion, even more about passion. If you love something but have no strong side,
19:59
then be consistent and results will come.
20:03
You can build a strong side. Just love the process if you hate it.
20:07
Many content creators give up so fast.
20:10
They give up because they don't see results.
20:12
I have no idea how to do it fast.
20:15
Speaker B: So answer is just be patient.
20:18
Speaker C: Yeah, be patient and love what you.
20:20
Speaker B: Do and love what you're doing in managing your SEO agency.
20:24
How do you tailor those SEO strategies to diverse clients to ensure that they achieve
20:32
noticeable improvements in web traffic and online visibility.
20:37
Speaker C: I think even biggest agency can't hire all best experts.
20:44
So I remember in 2008, we hired a team of writers who wrote about anything.
20:51
I gave them topics, all topics, anything.
20:55
Weight loss, finance, accounting, anything
20:58
they wrote, Google Rank, then Google updated algorithms many times.
21:04
And today we are looking for experts who, who know the topic, who can write only about one
21:11
specific topic. So Google fired all this team.
21:14
Okay, I fired this team. But Google helped me to fire people who can
21:18
write about anything. And today I outsource writers who write for
21:24
big publications. And even, let's imagine when I paid for pr,
21:30
$6,000 for one press release.
21:32
And I found all these PR agencies charge good
21:37
money for one press release.
21:40
And what they usually did, they write
21:43
themselves. Even today they understand journalists.
21:46
They understand what people are looking for and can write press releases.
21:50
But they are not experts on these topics.
21:53
They far away from that. So what we change.
21:57
I paid for a while this money.
21:59
And then when I got it, I need twelve press releases to satisfy intent of my customers.
22:05
A week, it's like more than seventy k a week.
22:09
And if we account for a year, it's $3,700,000.
22:16
It's a lot. So. And I got it.
22:20
It's tough to pay this money. It's really hard.
22:22
Then we phone experts who can write for big publications.
22:28
They usually write for our blog and I explain them how we can write press releases.
22:35
I showed the process, we failed many times.
22:38
But today when we got mentions on CNN,
22:42
Bloomberg, we got it. Wow, we changed the game.
22:46
It's another experience. So can I allow these people on my team?
22:50
No, I can't because they work on Forbes, they work on big publications, but I can outsource
22:57
them. It's like ghost writing, you know, people are
22:59
looking for passive income. You can find these people to agree fix price.
23:07
You can learn how tools work and create the process.
23:11
If you got much better results than if we pay 6000 per person, much better results.
23:18
We checked and we analyzed PR agency who can write this press release.
23:23
They're not experts, but we get results from experts.
23:28
You just need to teach them what kind of press releases to write, why journalists can post
23:34
those press releases, and how to pitch all these press releases, right?
23:38
So my advice for anyone learn, think, can you do it differently?
23:46
Then results will come. Speaker B: Okay. Given the intense competition in the online space, what key advice would you
23:56
give to businesses about the benefits of SEO and how to leverage these strategies to stand
24:04
out in what's a saturated market?
24:07
Speaker C: Yeah. Okay, about this market.
24:11
Extremely competitive, market saturated,
24:13
overwhelmed. I want to say you need to switch your
24:18
attention or start to switch your attention from writing blog posts.
24:23
Let me explain why. In 2008, we created ecommerce content that was
24:29
simple to game the system.
24:31
Google didn't recognize user intent that
24:35
Google can do it today. Today, blogs get more traffic than any other
24:39
channel. 56% of all traffic are coming to blog.
24:45
That is why all websites have blocks.
24:48
I think it's a good idea to start blogging
24:51
content. But the first thing, it's extremely
24:55
competitive today.
24:57
Plus, 7 million blog posts appeal every single
25:00
day. You need to create blog posts and you have no
25:05
idea. Can you get results or not even big websites
25:08
can get results with blog content. Neil Patel shared that most of his blog
25:13
content don't get traffic.
25:15
Yes, he got a lot of traffic he gets, but most
25:20
of content are dying. If new puzzle can't, let's imagine about
25:24
others. You know, it's. It's really tough. The second I'm not sure about the future of
25:28
block content. You know, when the feature snippet appealed on
25:32
Google, many content creators complain that Google can steal our traffic.
25:37
What about today? When chatbots can still rewrite your content
25:42
and even without linking to you, Google at least linked to our content.
25:48
And when someone can tell that SEO will never be dead?
25:55
I'm not sure about that. I think everything has the end, including SEO.
26:02
And here are two reasons. Today, when chat GPT appealed, 12% of people
26:09
use chatbots to search for information, including me.
26:12
I speak with chatbots more often than with my wife.
26:16
I love my wife, but. Yeah, but I can ask a lot of great questions
26:22
on chat GPT, and 12% of people can do it.
26:27
When I search something that it's tough to
26:31
find on Google, I still have these questions.
26:33
Like for example, I decided to open new
26:35
business in Florida. I needed a list of documents.
26:39
I asked this question on Google and I got a lot of information about business.
26:44
Why it's important to open business. What is the difference in for it?
26:47
I don't need it. You know, of course it's valuable, it's
26:50
helpful for someone, but I don't need it.
26:53
I needed a list of documents. That's it.
26:55
So chat GPT gave me answer for a few seconds.
27:00
Yeah. Yes, the same with Bart.
27:04
I asked about can I use self drivers feature on Tesla?
27:08
And Bart gave me answer for a few seconds on Google.
27:12
If you ask this question, you can get a lot of information about Tesla, about electrical
27:17
cars. Why it's important for our environment.
27:20
Of course it's important. I don't deny it, but I don't need it, you
27:24
know, I don't need this information. So I think it's only beginning of chatbots
27:31
evolution. More and more people will ask questions on
27:36
chatbots. The main problem with chatbots, they don't
27:40
link to our content. So they can rephrase, rewrite, provide
27:45
information. And that is why I think we need to move fast.
27:51
It doesn't matter that blue content will die.
27:56
New York Times, Forbes were created before
28:00
digital. They adapted to digital, they adapt to any
28:04
other environment. So today, it's important to have strong brand
28:09
recognition, to build brand awareness when people open your blogs and wanna read you.
28:14
So to get direct traffic. The second SEO doesn't teach us how to rank on
28:21
Google, of course SEO can teach about that.
28:23
But SEO teaches how to create high quality
28:25
content, how to earn authoritative, relevant backlinks.
28:32
It's not only about to get ranking positions, it's more about to create brand awareness.
28:37
If I get mentioned on CNN, Forbes, it doesn't mean that it's only for SEO.
28:43
It can help to build my recognition, my brand, so you can use insights that SEO teaches us
28:53
and to switch attention to write less blog content.
28:57
Even if it works today, probably if you can do it today, if you're great with that, probably
29:07
you don't need. But if you start a new website, it will be
29:11
tough to win this game.
29:14
So I recommend to switch attention to create
29:18
simple tools. Simple tools like calculators, converters,
29:23
like any other tools, you can find a bunch of tools and we have great results.
29:30
With tools, it's not competitive, it's not tough.
29:34
People, content creators usually craft blog content, but they ignore tools.
29:41
And on this niche, you can still get a lot of traffic.
29:45
Chat bots are not ready to replace tools today.
29:50
What you can do with tools differently, for example, you can find a calculator.
29:56
Let's imagine, I don't know how to lose weight calculator.
30:01
Yes. So you can use how many calories to eat a day.
30:05
You can consider your age, sex, everything.
30:09
Yeah. And you can find tools that get million traffic.
30:14
If you adapt to AI, it's simple.
30:19
Just go to chat GPT and ask, okay, I want to
30:21
create this tool, but I want to create something better.
30:24
Chat GPT or bar can listen updates that you can make much better.
30:32
Then you can unite and connect Appian and create much better tools or any other tools
30:42
are not ready to replace such tools with user friendly interface.
30:47
SEO brings a lot of traffic to tools.
30:50
So if you wanna think about the future, you
30:54
need to understand today, jump to tools, you can get great results.
30:58
And I do it. I get a lot of traffic to tools.
31:02
We create simple tools, we submit our call to action.
31:05
We grew a few projects in very competitive niche for a year.
31:10
If I do it with blog content, we still use blog content, but most traffic are coming to
31:15
tools because it's not competitive.
31:18
You still have room for that.
31:21
Speaker B: Now that's really interesting.
31:25
I'm looking for a tool and I'm thinking to
31:28
myself, I wonder if I put that I want a tool that creates simplistic games related to
31:38
courses that I put up. Have you ever seen anything like that?
31:42
Speaker C: Yeah. Yeah. Because I help with creating online games and if you want to unite
31:50
with specific projects, yeah, it's possible.
31:53
It's not tough to do it. Speaker B: So if somebody wants to do something, whether it's SEO and build a new
31:59
website, go back to their, as you said, go back to their buyer Persona, create that and
32:05
start all over again. How can people contact you and what would you
32:12
suggest? Just promote yourself a little bit.
32:16
Speaker C: Yeah, I want to help you with your tool about gaming.
32:21
So the right way? Yeah, to show the right way.
32:25
If you want to create a game, you can use website unity.com.
32:31
It's popular website where you can find a lot of templates with sounds design customizable
32:40
to any tools. Then when you find great asset, you can ask
32:47
people on upwork to develop this tool for you.
32:51
And it doesn't cost a lot of money.
32:53
It's not expensive, crazy money.
32:56
So you can do it probably for a few thousand
33:00
dollars. You can create great game and show to your
33:04
customers, users even to get aco traffic.
33:07
Just use unity. We have another website.
33:13
What is that? Quote quote kenyan I can send the link canyon yeah.com let me write to you.
33:24
Speaker B: Well that's okay, I'll get it after people can, but how can they contact you?
33:31
Speaker C: Yeah, the best way to contact me to reach out on LinkedIn.
33:37
But please add the message I ignore.
33:41
When someone reaches out to me without the
33:45
message, if I see the template on this message, I still ignore.
33:50
But if you write personalized message then I will reply 100%.
33:55
You can reach out to me on my website unmist.com.
33:59
So to ask anything that I can help you to lead in the right direction.
34:04
So I'm open with that. I'm active but super busy so be patient if I
34:09
can't reply immediately. Speaker B: So UnMISS unmiSs.com and contact you on LinkedIn and maybe just say from Nan's
34:24
podcast or something like that so that, you know, they're legitimate.
34:32
Whatever. Well, thank you so much for all your time and
34:36
appreciate everything that you've done to give us some good advice and bring us up to date
34:42
with what's really happening. Speaker C: Yeah, a big pleasure.
34:45
Thanks a lot for inviting me, for asking all
34:48
these great questions. It means a lot for me.
34:51
I love to share value. I love to help others.
34:54
So if you wanna invite one more time, I will bring more value.
34:59
Guys, ask me any questions.
35:02
Simple, stupid, smart, I don't care. Ask anything.
35:05
I will reply to all of them. Thank you.
35:07
Speaker B: Well, thank you, Anatoly. Thanks for being with us.
35:11
Have you seen our new podcast and YouTube website, trailblazersimpact.com?
35:16
Join us there and please leave a review on iTunes.
35:20
Check out our new shorts on our YouTube channel, trailblazers impact interviews.
35:26
Until next time, check out my newsletter on LinkedIn.
35:30
Also, I host a new lead and succeed community to quickly accelerate your leadership skills
35:36
and explore our regular website, namackconnects.com with new resources.
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