How do we track progress for our clients and show them the results that they're paying for?Body composition, performance, and specialty measures - there's nearly an infinite level of possibilities. Lets walk through the ones I've used!

18 - Breaking Down Big Gym Pay

Apr 20th, 2018 28m 13s

As a trainer of trainers I often get questions from students about how to plan their next steps following completion of their certification training. Often those questions include big gyms vs. small gyms, pay structures, and how to choose where

17 - Finding your Niche

Apr 14th, 2018 20m 33s

One of the most common questions I find among new or aspiring trainers is "Who should I train?"Let's dive into finding your niche. You have one or more whether you know it or not and the key to success in your business is understanding that nic

16 - Business Tools of The Future - Calendly and Mail Chimp

Apr 5th, 2018 29m 15s

Business Tools of the FutureWe live in some excited times where a single person can weild the power once granted only to large corporations. Save time, make more sales, and clean up your business by engaging leads professionally and efficiently

15 - Supplements Ninja Trainer Edition

Mar 31st, 2018 25m 49s

Supplements are a tough topicMostly because much of the industry is more about profit than what's actually beneficial(Gee, just like some others I know...)Let's look past the sexy marketing and dive into what you and your clients should know ab

13 - Workshops and Demos

Mar 15th, 2018 13m 50s

Groups are powerful Are you using workshops and demos to grow your training business?You should be. Let me teach you the nuts and bolts of creating a workshop or demo -- and how to get people there!

12 - Lead Generation 102 - Overcoming Fear Part 1

Mar 7th, 2018 21m 53s

In my 7 years of management and instruction of personal training, the most common question I get from honest, high-integrity fitness professionals is this -- "What strategies would you suggest to help me overcome the FEARs of Lead Generation?"I

11 - Lead Generation 102 - Correcting Form

Feb 27th, 2018 17m 49s

Its tough to approach a stranger with the message - "You're doing that wrong. Let me show you how to fix it."Get excited! I'm about to teach you how to do that well and to make it a business-building tool while you're at it!Enter "The Shit Sand

10 - Cues Like. A. Ninja.

Feb 22nd, 2018 31m 37s

What are you saying during a client session?Nonverbally, verbally, tactilely? What message are you communicating to bolster the client's resolve, direct their focus, and keep them moving forward? What message are you sharing with everyone who l

9 - Closing With Confidence Part 3 - Overcoming Objections Like a Ninja

Feb 14th, 2018 21m 17s

Closing Part 3 - Overcoming sales objections. After you've slowed down for yellow lights, made your recommendations, and asked for the sale you're left with any remaining obstacles your potential perceives to get started today. Learn to address

8 - Why Clients Hire Ninja Trainers

Feb 9th, 2018 22m 44s

Did you know that the vast majority of trainers have never been in their "buyers position"? Meaning most trainers have no idea WHY their potential and current clients might buy from them! I asked past, present, and future clients for you. Here

7 - Walking the Line Between Needs and Wants Like a Ninja

Feb 1st, 2018 16m 44s

How do we balance the fact that what many of our clients think they want is not the same thing as what we know they need?In a discretionary income business, it's important that we deliver what clients want or they won't keep paying us. However

6 - Closing with Confidence Part 2 - How Ninjas Ask for the Sale

Jan 25th, 2018 18m 9s

In Part 2 of the Close we build on part 1 (overcoming objections before they become a problem) and talk about how to actually ask for the sale by the end of the complimentary session (or Ninja Test Drive). Remember the difference between sales

5 - Ninja Test Driving - The Complimentary Session

Jan 18th, 2018 19m 29s

The most important hour you can spend with a potential client. The one where they get to test you out as a trainer and you get to test them out as a client! This hour usually ends with your close and the potential to have built enough rapport (

4 - The Most Important Conversation You Can Have With EVERYONE

Jan 11th, 2018 21m 27s

Have you ever heard of "SMART Goals"? Not like this you haven't! This conversation can qualify leads while helping you sleep at night. It can inspire clients in the next step of their fitness goals to keep them coming back to your services. It

3 - Ninja Closing with Confidence Part 1

Jan 5th, 2018 21m 33s

Closing - aka "asking for the sale" is a commonly botched and even scary prospect for many trainers. At worst you stumble over yourself, at best you just feel anxious. In part 1 of closing, we will talk about addressing obstacles (time, support

2 - You Are Your Most Important Client

Dec 31st, 2017 19m 56s

This episode explores Maslow's Hierarchy of needs as it relates to our personal fitness goals as trainer. Find out what the "inner coach" people are paying for is and why your business development is directly tied to prioritizing and pursuing y

1 - Lead Generation is NOT Sales Generation - Lead Gen 101

Dec 23rd, 2017 27m 10s

Part 1 of The Lead Generation Series covers a very fearful and common misconception among trainers. Lead generation is NOT sales generation. 10 years ago, I wish someone would've told me this! And I'm here to save you 10 years. Get excited!Lead

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