In this episode we sit down with Dr. Sima Epstein, Founder and CEO of OrthoNu, an innovative healthcare company that's looking to become part of the new standard of care for orthodontics patients and the practices that serve them. During our wi

How Marketing Automation Can Improve Both The Bottom Line, And Clinical Care

Feb 6th, 2024 23m 20s

In this episode we sit down with Grace Griffin, Marketing Director for Orthodontic Partners, a leading orthodontic service organization based in the Midwest. During our conversation we discuss her company's recent investments in marketing autom

The Impact of Artificial Intelligence on Website Development and Brand IP

Jan 23rd, 2024 29m 22s

Obviously 2023 was a big year for AI in many aspects of life, both professional as well as personal. In the first episode of a new season of Traktion Talks, we chat with Wayne Pelletier, Founder/CEO of Resonant Pixel, for his thoughts around ho

Recruitment Marketing In A Post-Pandemic World: Authentically Acquiring Great Healthcare Talent

Jun 16th, 2021 31m 56s

While COVID19 impacted healthcare recruiting like it did virtually every other industry, it also created opportunities to improve an experience that can often be cumbersome. In this episode we hear from Steffanie Chaviano, Director of Talent Ac

Serving The Chief Family Medical Officer: How The Cleveland Clinic Engages Patients Through Digital

Mar 11th, 2021 35m 38s

Against the backdrop of a global health pandemic, the Cleveland Clinic is celebrating 100 years of providing unparalleled care to a patient community that is both global and hyperlocal. In this episode we talk with Scott Mowery, the Clinic's Se

Healthcare as a Team Sport: How a Collective Approach to Patient Data and Security Can Improve Healthcare UX

Dec 1st, 2020 25m 49s

Suprit Patel of Ionic Security joins us for a conversation around patient data and security, how COVID19 is accelerating innovation, what medical systems can do to better connect with their communities, and healthcare consumerism. He also share

Meeting The Public Where They Are: Navigating Digital Transformation in Healthcare

Oct 16th, 2020 30m 34s

Erika Rosenthal, SVP of Demand Generation for MindPath Care Centers joins us to discuss the impact of digital transformation in healthcare, how COVID could be permanently changing the way we deliver healthcare services, and what the future of p

Taking The Fear Out Of Healthcare CRM Implementations

Sep 8th, 2020 25m 23s

In this inaugural episode, we spoke with Darren Hearsch, principal of Siteline Consulting, about the ins and outs of implementing a CRM solution within a healthcare environment. Darren shared some great insights on why a CRM is important, what

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