Not unlike Frodo stumbling upon the One Ring or Tim Allen becoming the big man in The Santa Clause, sometimes you don't choose to become a Salesforce administrator — sometimes, it chooses you. SVP Technical Product Owner of Salesforce and Document Management Solutions at Associated Bank, Candice Ollila calls in from Green Bay to share advice for new admins, discuss the challenge of "tech debt," and guiding end users toward adoption.

Candice Ollila is the SVP Technical Product Owner of Salesforce and Document Management Solutions at Associated Bank. She leads a team focused on developing scalable solutions that enable product teams to effectively build reliable products on the platform, providing optimized business processes that aid business lines in meeting their strategic goals.

Elliott Spence is a Principal Consultant at Silverline with eight years of experience designing and implementing Salesforce Solutions. Prior to Silverline, Elliott was a Senior Digital Product manager with First Financial Bank, where he grew the Salesforce practice to over 1,600 users and led the Salesforce implementations to Marketing, Customer Service, Retail Bank, and Mortgage.

JP Owens is the Managing Director of Banking and Lending at Silverline. JP partners with banks and credit unions to help them identify new ways to leverage technology solutions that drive transformation, growth, and measurable ROI. JP formerly served as the Director of Digital Product Experience at First Financial Bank, where he led multiple functional teams within the Digital organization and was responsible for vision, delivery, and execution across Digital channels.