Our guest Lubomila Jordanova is currently one of the most influential founders in the European green tech landscape. Originally based in the London investment scene, she moved to the Berlin startup scene in 2017 to found Plan A with her co-founder Nathan Bonnisseau.

Over the past few years, the Berlin-based startup has developed a CO2 reduction tool that allows companies to automatically calculate their emissions and supports its customers in their decarbonization strategies.

We spoke with Lubomila about how to found in the ESG sector at a time when that was not hip, about the sustainability myths and about further expansion plans.

We thought the topic fit perfectly into the discussions around the UN climate summit #COP27 and our mission in the #TransformationUniverse - the closer integration of business expertise and politics.

Meet Lubomila:

https://www.linkedin.com/in/ljordanova/