Video converts 30% more than any other type of marketing. With more than 1.9 billion people using Facebook monthly, Facebook Live is an easy way to broadcast to the largest audience in the world for free. Small businesses that aren't using Facebook Live to market their products and services are missing out on valuable customers. Facebook Live is one of the most powerful yet underutilized tools a small business can use to engage with their market.

They are giving us a free TV show and a place to conduct focus groups. If you want to launch a product, program, or service… why not jump on Live and ask your audience if they will buy it before you even create it. They will also engage with your videos and tell you want more about what to add to your products to make them even more beneficial. In today's mobile-first world, live video serves to connect directly with the followers you have acquired on your social channels instantly and build the know, like, and trust affect. Even Facebook itself favors livestreams over non-live videos: According to the site's own data, users spend more than three times longer, on average, watching a live video as it's streaming compared to a video that's no longer live. It also sends out notifications to your followers and subscribers once you go live. This gives potential customers a clickable link to view your video. Once you have Facebook Live viewers, you'll want to turn them into paying clients. Today we talked about the steps in order to help you convert viewers into customers.