Do you hear the words SEO and think "NOPE - that doesn't apply to me!" or "That sounds like it's way to complicated to worry about." Think again!Krystal Eicher visits with Michele Schwartz regarding SEO - search engine optimization - and why it is so important to the success of your business and building your client base.Basically, if you have a website and you want to drive organic traffic to it - listen up!For more on this episode visit https://blog.kinshiptravelacademy.com/travel-biz-ceo-seo-what-it-is-and-why-you-should-care/ (https://blog.kinshiptravelacademy.com/travel-biz-ceo-s…-you-should-care/)