In the latest episode of Travel Interrupted, we're excited to be joined by Leah Chandler, Chief Marketing Officer for Discover Puerto Rico. Perhaps there is no better comeback story than Puerto Rico. This small island territory has weathered hurricanes, Zika virus, and lately COVID-19, emerging stronger than ever. We talk about the major lessons they have learned from each crisis, how to pivot quickly and reconnect with a shaken public, and importantly how a destination can prepare to welcome guests back. Leah shares on-the-ground insights on how to build a resilient brand and create a roadmap for recovery that all destinations can learn from.
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