In our latest episode of the Travel Interrupted podcast, we're honoured to be joined by  James Mason, newly minted CEO of Welcome to Yorkshire. James has turned his shrewd commercial instincts to many exciting ventures over his colourful career, from journalism to football, and now this proud Yorkshireman is waving a very different scarf, as a tourism leader of a successful DMO. After a difficult first half in 2020, James is drawing upon every ounce of his skill and expertise to captain his team behind a new game plan that puts Yorkshire firmly back at the top of the visitor league. So pour yourself a cup of Yorkshire brew, kick back and enjoy the show.