Peter Van Berkel from IITA live is live with Jeff Gayduk from San Diego, California at the IITA Conference.

This is the first time their conference is being held since before Covid, and the way the international community has banded together to bring travel back and better than ever.

"We have lofty goals, but we're looking at this from a perspective of the rising tides lifts all ships and I think that's a message that should carry out to the supplier community as well."

In this episode, hear about how the international inbound travel association is working on expanding advocacy, networking, and helping members expand business, expansions on the inbound travel market, how staffing changes are affecting travel, and the different international market trends.

"We are in very open organization where we're asking our membership what is the number one issue, what can we do about it, and the cooperative model is working very, very good for us."