The recovery of the luxury hotel industry from the challenges of the pandemic have been extraordinary. Guests have returned and investors have noticed. Last year, global hotel liquidity finished at $51 billion, with more than 20% of the single-asset liquidity being derived from luxury assets—its highest portion since 2015, according to JLL research. In this episode of "Trends & Insights: The Future of Commercial Real Estate," Maybourne Hotel Group’s Marc Socker and Zach Demuth, JLL’s Global Head of Hotel Research, delve into how why global investors are staying positive on luxury hotels in 2024, in part due to the sector’s shedding its traditional habits and embracing a more inclusive approach, underlining a new era of hospitality.

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