In this episode Jesse Betend talks to Adrian Sedlin, CEO of Canndescent. Cannadescent is usually referred to as a luxury cannabis brand. Shortly after the death of George Floyd at the hands of police officers their CEO Adrian Sedlin wrote a letter to his board describing the responsibility that he felt the industry and his company shared to do something. Now, the company has announced a new brand, Justice Joints where 100% of the profit are donated to social justice initiatives.

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