There's no doubt that cannabis businesses in many states being deemed essential services helped mitigate some of the worst potential impacts of coronavirus pandemic. But that doesn't mean that businesses, especially retail locations and dispensaries, aren't facing some serious challenges. While all companies have had to come up with new ways to safely get products to their customers, some are doing it in particularly fun and creative ways. 

Shawn Credle is the CEO of Pineapple Inc., which is definitely one of those companies that got creative during the pandemic in order to remain afloat. From setting up cool events, like drive-in movie theaters, to converting an old ice cream truck into a mobile dispensary. Shawn and his team have come up with some really fun ways to keep doing business safely. Jesse Betend talked to Shawn to find out what they've done so far, and how to plan for an uncertain future.

On The High Ground, we feature leaders of the cannabis industry. We talk to everyone from farmers to CEOs, and public officials - anyone making an impact on the cannabis community and beyond.

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