Providing safe cannabis requires testing, and is becoming a lucrative part of the industry. But in an industry that requires a hefty amount of trust, safety testing requires just that little bit more. Aaron Riley is the CEO of CannaSafe, one of California's leading cannabis testing labs. Jesse talked to Aaron to find out more about transparency and safety in the semi-legal industry where one slip-up could mean completely losing credibility. This conversation centers on trust, how to convince regulators you're following proper procedures, how to handle a cannabis company that doesn't want to accept that they've failed a test, even how to handle a covid outbreak among staff.

CannaSafe Website

On The High Ground, we feature leaders of the cannabis industry. We talk to everyone from farmers to CEOs, and public officials - anyone making an impact on the cannabis community and beyond.

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