On this episode of The High Ground recorded on 01/29/2021, Jesse Betend talked to Casey Ly, Chief Revenue Officer of BLOOM, a cannabis company based out of California. Jesse and Casey talk about the inconsistency in cannabis vape products, and why BLOOM’s products are more consistent than others. They also talk about why BLOOM’s “secret sauce” is in their terpene profiles, Casey's path into the industry, and why cannabis is being put in a good position in 2021.

The BLOOM Brands Website

Casey Ly's LinkedIn

Twitter: @thebloombrand

IG: @thebloombrands

On The High Ground, we feature leaders of the cannabis industry. We talk to everyone from farmers to CEOs, and public officials - anyone making an impact on the cannabis community and beyond. To reach the show: [email protected]