The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond. 

Jesse Betend is joined by Evan Marshall and Lindsey Holthaus, co-founders of Plain Jane. Lindsey also serves as CEO, and Evan as CTO. Plain Jane is a company that specializes in hemp-based cigarettes. Their odor is less noticeable when compared to similar CBD flower products, but they still pack the same punch. While Plain Jane is a great name for what they sell, their story is anything but.