The High Ground features talks with the leaders of the Cannabis industry. Farmers, CEOs, public officials, anyone making an impact on the cannabis community and beyond. 

Growers are already experiencing the expected yearly dry spell for cannabis production. But with COVID-19 forcing everyone to stay at home, they're also seeing an additional increase in demand. The result is huge price increases in some cases as much as 60%. Jesse Betend is joined by Jonathan Lyons, Owner and CEO of Seabright Farms. They discuss what all of this means for consumers and what distributors like Jonathan are doing to make sure that the products are getting to the people who need them.