On The High Ground presented by TRICHOMES, we feature leaders of the Cannabis industry. We talked to everyone from Farmers, CEOs, and public officials. Anyone making an impact on the Cannabis community and beyond.

On this episode of The High Ground, Jesse Betend talks to Carl Saling, CEO of Hollister Cannabis Co. Cases of COVID-19 continue to rise across the country, and people are stepping up to help companies across Industries are chipping in from manufacturing ventilators, or protective masks, to making much-needed tests. And the Cannabis Community is no exception. Hollister Cannabis Company based out of Hollister California, is a perfect example. Last week, he began making and donating hand sanitizer. We get into how he got that program up and running.