Dan & Ian talk to John Doherty, the founder of Editor Ninja, former owner of Credo, and cohost of the Working Sessions podcast about three major trends he’s seeing in the agency space that could impact your strategy and profitability for the year and beyond. John talks about the challenges of running a full-service agency, a shift towards specialization in productized services, the need for outsourced strategic layers, focusing on profitability, and more. Stick around for the guys to reveal six productized-service business ideas.Dan & Ian’s Stuff:The Newsletter (https://tropicalmba.com/subscribe)“The DC” (https://dynamitecircle.com/join-dc/)DC Black (https://dynamitecircle.com/dc-black)Global events (https://dynamitecircle.com/events)Hire remote talent (https://remotefirstrecruiting.com/)Find a remote job (https://dynamitejobs.com/)Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA)Follow on Instagram (https://www.instagram.com/tropicalmba/)@TropicalMBA (https://twitter.com/TropicalMBA)@AnythingIan (https://twitter.com/AnythingIan)Chapters(00:02:04) News with Dan & Ian(00:05:20) Introducing John Doherty(00:06:46) Starting Credo and EditorNinja(00:09:30) Trends in the Agency Space(00:11:27) Building a Strategic Program(00:28:10) Focus on Profitability(00:30:40) Importance of Work Quality(00:31:55) Categories for Business Opportunities(00:32:42) Software Quality Assurance as a Service(00:35:57) TikTok Titan: Leveraging TikTok for Business(00:38:54) SAAAS: Systems Automation as a Service(00:40:28) Managed VA Service for Social Media(00:43:57) Fractional Business Strategist(00:45:23) Financial Dashboard as a Service(00:50:44) Workbooks for Business MetricsLinks:Find John on Twitter (https://twitter.com/dohertyjf?lang=en)EditorNinja (https://editorninja.com/)Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg CrabtreeAdditional episodes you might enjoy:“3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree (https://tropicalmba.com/episodes/3-million-death-zone)How Transparent Should You Be? Thoughts on Queen Bee Roles & a Ticket Giveaway (https://tropicalmba.com/episodes/transparent-queen-bee-role)A Podcast About Shiny Object Syndrome (https://tropicalmba.com/episodes/shiny-object-syndrome)