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Truelogic DX
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Truelogic DX
Truelogic DX Podcast
A weekly Business podcast
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Episodes of Truelogic DX Podcast
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The Philippine tourism industry is a vibrant sector that has significantly contributed to the country's economy. With its stunning beaches, rich cultural heritage, and diverse natural landscapes, the Philippines attracts millions of tourists fr
Is it better to open an account and sell at a popular online marketplace like Facebook Marketplace, Shopee, Lazada, or Carousell? Or are you better off investing in an ecommerce website of your own?In this episode, we will compare and contras
There’s been a lot of news in the AI space. There’s nVIDIA’s stock soaring by 240% in 2023 and another 60% in 2024. There’s OpenAI's GPT-4o and Google's Gemini Live. We got SORA. And while all of this is exciting, we will talk about AI adoption
The e-commerce industry in the Philippines is experiencing significant growth, driven by increasing internet penetration and changing consumer behaviors. Let's explore the current e-commerce landscape in the Philippines, diving into weekly onli
In 2023, the Philippines stole the spotlight as the fastest-growing economy in Southeast Asia with a growth rate of 5.6 percent—a strong contrast to other countries like Singapore, Thailand, and Malaysia. Let's dive into the key industries driv
Join host Ibarra Villaseran as he talks with Tanya Deakin, Vice President and Head, Corp Comms and Brand of Security Bank Corporation on Digital Primer. From reminiscing about initial encounters with digital marketing to discussing current chal
We keep hearing such labels as Baby Boomers, Generation X, Millennials, and more recently, GenZ, especially in media and advertising.So, how do we make sense of generational terms within the Philippine setting? Join us as we define each genera
Truelogic Managing Partner Bernard San Juan III takes a journey down memory lane to celebrate a significant milestone - our 100th episode! Join us as we look back on our beginnings and learnings, revisit some of our favorite Truelogic DX podca
Filipinos are a nation of animal lovers with two-thirds owning a dog and over 40% of households having at least one cat. Interest in pets rose significantly during the pandemic and, as a result of the larger number of pet owners in the country,
Did you know that we spent $1.76 billion on digital advertising in 2023? According to the latest report of We Are Social and Meltwater, this is more than half, 59.1% to be exact of the total ad spend of the country. What industries are doing gr
Join host Ibarra Villaseran for an insightful discussion on Digital Primer with Cecille Mariño, the General Manager of Lionsgate Play Philippines. With over 25 years of expertise in telecommunication and fast-paced consumer industries, Cecille
Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget
In this episode, we delve into the intricate world of social media advertising and explore how users engage with ads online. From scrolling through feeds to clicking on sponsored content, we uncover the various ways people interact with social
Artificial intelligence (AI) is a rapidly evolving field that has changed how businesses operate across various industries, including content marketing. But how do you effectively integrate it into your marketing mix?
Join host Ibarra Villaseran as he talks with Patrick Marcelo, Marketing Manager & PR for IKEA Philippines, on Digital Primer. Explore the evolution of social media, the rise of mobile-first approaches, and the changing dynamics of digital marke
Discover the pivotal role of integrating local languages, notably Filipino in building authentic audience connections in your digital marketing campaign.
Explore the evolving landscape of Filipino digital consumers in 2024, exploring their demographics, online behaviors, e-commerce trends, and the impact of culture on their digital interactions.
Over the years, we've probably seen dozens of “Site Migrations” from big brands. Except for a handful, the site migration usually ends with “and they all moved from one crisis to another.” That being said, we're going to talk about the process
In 2024, a big change is coming– the start of Google’s third-party cookies phase-out which marks a major shift in digital advertising and website tracking. Google has already testing this since January 4th, so the time without cookies is gettin
Conversion Rate Optimization is used to increase the percentage of visitors who take a desired action on your website. It will likely encourage more of your website visitors to become engaged followers and purchasers. Let’s take a look at thing
It's that time again when we close out one year and we enter another. So in today’s episode, let’s take a deep look at how the Philippine Digital e-Conomy has progressed over the years, especially in 2023.
Last September, Google announced backlinks as not one of the biggest factors for ranking anymore. Gary Illyes, an Analyst on the Google Search team and one of the best sources of insider Google information, suggested SEOs may be overestimating
Did you know that Meta has launched its first smart glasses with a display? Have you heard that Mastercard has harnessed the power of Natural Language Processing to create a Facebook messenger bot that can decipher customer needs and automate p
With great power comes great responsibility, and businesses must be prepared for the unexpected: a social media crisis. A social media crisis doesn’t have to mean the end of your brand’s reputation because the actions you take to get ready for
Join me as we set off on an intriguing exploration of the digital marketing landscape with the remarkable Bobby Simborio. We’ll navigate through his compelling journey across varied terrains of advertising, from a dynamic full-service Filipino
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