Is being "Authentic" Inauthentic? Engineering a Brand Built for Trust - Jennifer Anastasi
Released Tuesday, 8th December 2020
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Is being "Authentic" Inauthentic? Engineering a Brand Built for Trust - Jennifer Anastasi
Is being "Authentic" Inauthentic? Engineering a Brand Built for Trust - Jennifer Anastasi
Tuesday, 8th December 2020
Good episode? Give it some love!
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Trust Cast
It has been said it is better to be trusted than to be loved. We are intrigued by trust. Our governments, economies, and even our personal lives are completely built on trust. In business, if a customer trusts us they’re more willing to buy from us. How does a company build trust with customers at scale? How do we break through the noise of our digital world where consumers are less trusting than ever? This podcast seeks to answer these two questions and will focus on the ultimate keystone marketing metric that matters - customer trust.Join Podchaser to...
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