Major business trust issues stem from simply not listening to the market. Facebook’s WhatsApp privacy policy is just one example of a company not listening to the market. Create an incredible customer experience and journey by listening to them and taking care of them.

People: Listen to the Market!-----------------------------

* Building trust is a by-product of doing what you say you’re going to do.* You need to listen to the market!* WhatsApp delays privacy update following concerns over Facebook data sharing ( https://www.cnet.com/news/whatsapp-delays-privacy-update-following-concerns-over-facebook-data-sharing/ )* Markets change. What got you where you are now won’t necessarily get you where you need to go.* Be aware of shifts in the market and be willing to adjust with them.* Facebook criticizes Apple’s iOS privacy changes with full-page newspaper ads ( https://www.theverge.com/2020/12/16/22178068/facebook-apple-newspaper-ads-ios-privacy-changes )* Apple defends upcoming privacy changes as ‘standing up for our users’ ( https://www.theverge.com/2020/12/16/22179721/apple-defends-upcoming-privacy-changes-standing-up-for-users-facebook-data )* Transparency is vital. Make sure that you are transparent about how you do business and how you make money.* Marketing helps you get in the door and sales helps you close.* Marketing is still about getting in the door. We used to talk with one person, but now we’re talking to many people.* It shouldn’t be all about you though.* Don’t talk to your customers. Instead listen to your customers.* Exceptional marketers will first seek to understand before they’re understood.* Be passionately curious.

Process: Romance your Customer.-------------------------------

* If you target the right people with the wrong message, it won’t work.* Understand the customer journey and make sure that they have a good experience during every part of the journey.* Make it effortless for your customers to interact with your business.* Follow up quickly with leads.* Disney is the happiest place on earth because they make everything effortless.* Make processes that serve your customers, not just save you time.* How Disney uses Behavioral Analytics for customer experience? ( https://www.analyticssteps.com/blogs/how-disney-uses-behavioral-analytics-customer-experience )* You don’t meet someone and immediately ask them to marry you. Don’t forget to court and romance your customer.

Technology: Make it Work for You--------------------------------

* Don’t use automation and technology without doing it manually first.* Only use automation that works with your process and serves your people.* Automation is powerful IF used to enhance the people and process.* The technology and automation should feel seamless and effortless.* It should add to the experience!

Building Trust in Business--------------------------

* Trust doesn’t happen immediately, and it doesn’t happen overnight. It’s incrementally gained and it can be lost in one small, simple choice.* Be very intentional about the relationships in your business.* Trust is really hard to earn and really easy to get rid of.* Branding isn’t arts and crafts and colors and logos.* You could have the best logo or website and still have a terrible brand.

*Follow Kyle:*

* Hamer Marketing Group ( https://hamermarketinggroup.com/ )* Podcast: Summit Podcast ( https://podcasts.apple.com/us/podcast/the-summit-podcast/id1473640634 )* Kyle: LinkedIn ( https://www.linkedin.com/in/kylehamer/ )

*Follow Jacob*

* LinkedIn ( https://www.linkedin.com/in/jacobmharmon/ )

*Follow JMH Media:*

* JMH Media: Building Brand Loyalty and Trust ( https://www.jmh.media/ )* LinkedIn ( https://www.linkedin.com/company/18514727 )* Facebook ( https://www.facebook.com/jacobharmondesign )* Instagram ( https://www.instagram.com/jmhmedia/ )

*Listen & Subscribe*

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*We’d love to hear from you!*

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