Martin and Suzanne speak to Susie Logan - Strategy Consultant with Royal London (the largest mutual life insurance and pensions company in the UK). They discuss the impact of the pandemic on brand strategies, tensions between social responsibility and shareholder value and strategies for the future.

Susie Logan: Susie is a customer focused leader specialising in customer experience, brand and marketing. 

RECOMMENDATIONS:

Martin: 'Abstract, the art of design' - Netflix series - https://www.netflix.com/title/80057883

Suzanne:

1. 'Drive: The Surprising Truth About What Motivates Us' - book by Daniel H. Pink - https://www.amazon.co.uk/Drive-Daniel-H-Pink/dp/184767769X
2. 'My Octopus Teacher' on Netflix - https://www.netflix.com/title/81045007

Susie: 'Impact: Reshaping capitalism to drive real change' - book by Sir Ronald Cohen - https://www.amazon.co.uk/Impact-Reshaping-capitalism-drive-change/dp/1529108055

Susie on LinkedIn: https://www.linkedin.com/in/susie-logan-3674225/?originalSubdomain=uk

For more information about the podcast, visit: www.thebiglight.com/trustmeimaleader

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