We live in a world filled with knowledge, data, and information, which levels the playing field and intensifies competition, one crucial factor sets you apart and positions you as the chosen one: your reputation. As the saying goes: Your reputation is your REP - the reason everyone pays you. It's not just about credibility; it's your currency, influencing how future decision-makers perceive and trust you. As Warren Buffett said: 'It takes 20 years to build a reputation and five minutes to ruin it.' If you think about that, you'll do things differently. Let’s dive in to explore ways you can build, protect and control your reputation.   Strategy 1: Face-to-Face / One-on-One relationships  Invest time in building strong, face-to-face relationships because being with someone in person fast-tracks the trust and relationship building because we can see and observe how someone behaves, how they act and communicate. Personal connections and positive word-of-mouth play a significant role in attracting paying clients. However, don’t confuse face-to-face with offline only. Video is the next best thing after being with someone in person and you can use it to send someone a personalised short message, add video to a proposal or shoot a short, 60 sec video that you use for social media where you let people get to know you, personally and professionally.   Strategy 2: Professional associations  When I research for my Trusted Authority framework what it takes to build and boost credibility, I found that there are only 3 ways to do so and I summarised them in the 3-O’s: Own, on the go and others. Other people’s reputation and credibility is often used to fast-track the trust building because we associate ourselves with someone who’s already established a strong and trustworthy relationship with someone we want to get closer to. It may be that you join an industry body, that you volunteer at a professional association and become a member in networks where you can not only learn from but also find potential new clients, suppliers, partners or staff. So brand building by association is a great way to enhance your own credibility and improve your reputation!    Strategy 3: Have A Plan for Conflict Resolution [Before You Need It] Conflicts, disputes and upset people happen. It’s how we deal with them that makes all the difference. This is where a solid risk mitigation plan comes in - developed before you need it so the emotion is taken out of the equation and you can think clearly, you can align the language to your brand positioning and you can practice how you approach the situation. Every tough conversation is an opportunity to build stronger relationships when done right, meaning: when both parties can save faith.   Want to become the Trusted Authority in your field by building and monetising your expertise?  Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Book your complimentary 3.) Connect with Check out all show notes and further resources over at