To win in 2024, Republicans need to---heeding the lessons from Abraham Lincoln, Teddy Roosevelt, Dwight Eisenhower, Ronald Reagan, Donald Trump, and even Richard Nixon---appeal to Blue Collar Conservatives and build a multiracial working-class coalition.

BCCs are lower- to middle-class voters in industrial and rural communities with generally conservative values, typically without a college degree, and who have been devastated by outsourcing and offshoring of jobs, bad corporate and union leadership, neglectful elected officials, and the ruling class that would rather virtue-signal than help them. They are swing voters in critical swing states in the Rust Belt---Pennsylvania, Ohio, Iowa, Wisconsin, and Michigan. The media has called them the "white working-class"---although they aren't defined strictly by their race and are made up of individuals of all races. They don't look to government for help, but believe in the social safety net.

Globalization and automation in the manufacturing economy, the opioid crisis, and the breakdown of marriage and family are the leading causes of suffering in BCC communities. Republicans need to develop ideas and policies to help these Americans. Another tax cut and repeating the pieties of "growth" won't cut it. We need to restore the American Dream for workers. Republicans must be the party that fights so that each and every American can achieve their God-given potential.

In the wake of the Great Depression, BCCs supported FDR's New Deal, and successful Republican Presidents who appealed to them, including Dwight D. Eisenhower, Ronald Reagan, and Donald Trump. They were "Democrats for Eisenhower" and the "Reagan Democrats." Many voted for Obama in 2008/2012, then voted for Trump in 2016 and 2020. Republicans have a long history of championing working Americans going back to Abraham Lincoln and Teddy Roosevelt, the trust buster who improved working conditions.

In this episode, we connect these dots, drawing on a historical perspective, and discuss what Republicans must do to appeal to BCCs, restore American greatness, and form a winning coalition in 2024 and beyond.

Blue Collar Conservatives by Rick Santorum: https://amzn.to/3gu6LLU
The Working-Class Republican by Henry Olsen: https://amzn.to/3gtndvL

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