Brands vying for the attention of 'Gen Z' need to utilize advertising approaches that account for the generation's unique values and digital habits. Shane Austrie joins the podcast to discuss these topics more in depth. Shane is a Gen Z ad tech consultant whose background includes AdTech machine learning at companies like Reddit, as well as Gen Z-focused consulting work for Fortune 500 companies.

We discuss the sensibilities of Generation Z, long form vs short form content, the value to micro influencers, and more.