David Beckham’s body art has been the subject of numerous stories in the celebrity fanzines. It has even warranted a chapter in a serious academic study published in the Cambridge University Press book. https://www.cambridge.org/core/books/abs/cambridge-companion-to-football/david-beckham-and-the-celebrity-phenomenon/4888485C73DC8B1F08594875880936E9
The Cambridge Companion to Football. David Beckham and the Celebrity Phenomenon.
In chapter 9, David Beckham and the Celebrity Phenomenon, the author Jed Novick writes
He is the ultimate billboard – from Manchester to Madrid to Milan to LA; he’s even turned his tattooed body into a canvas when Naomi Klein wrote in 1999 how celebrities now mirror the corporate structure of corporations like Nike and Gap And how the processes of commodification have become so ubiquitous and commonplace that the idea of unbranded space has become almost unthinkable. She could’ve been writing Beckham‘s career plan.
A more recent interview with the artist responsible for the masterpiece reveals that it that now amounts to 130 tattoos which are still on display all over the world on the Beckham epidermis, and on numerous fake Beck pecs ...
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