This week on Tuesday@10 The Brand Institute’s Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter discuss the real value of some of the world’s better known so-called marketing gurus. Subscribe here or tune in every…

Episode 13: Advice to our Younger Selves and Best Practice Lead Nurturing

Jun 29th, 2020 22m 9s

This week on Tuesday@10 The Brand Institute’s Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter take a moment to get personal and ask questions on a range of topics, from advice to our younger selves through to bes

Episode 12: Terminator, C-3PO and Artificial Intelligence with Chief Data Scientist Matt Kuperholz

Jun 23rd, 2020 30m 40s

This week on Tuesday@10 The Brand Institute’s Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter explore the ever-changing world of Artificial Intelligence and speak to PwC’s Chief Data Scientist Professor Matt Kupe

Episode 11: Navigating chaos, what it takes to change and perform and special guest World Champion Guy Leech.

Jun 16th, 2020 27m 41s

This week on Tuesday@10 The Brand Institute’s Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter explore what it takes to change and perform, and talk with former World Champion Guy Leech about navigating chaos and

Episode 10: Return to Work, MYOB's GM of Customer Success Nat Feehan and Workplace Strategy

Jun 9th, 2020 26m 15s

This week on Tuesday@10 The Brand Institute’s Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter delve into workplace strategy, return to work practices and speak with the GM of Customer Success from MYOB Nat Feehan

Episode 9: Face-swapping, ethics, social media responsibility and Lloyd Lazaro from The Executive Chair.

Jun 2nd, 2020 25m 28s

This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter assess deep fake technology and its broader social and business uses, ethics, morals and social media, plus Lloyd Laza

Episode 8: Tips from NASA, Approaching the End of Lockdown and Lead Positive's MD Dan Umphray.

May 27th, 2020 21m 5s

This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter look into tips from NASA while socially isolating, moving out of lockdown and insights from Lead Positive’s MD Dan Ump

Episode 7: Culture, Employee Engagement, REA Group and the Importance of Personal Resilience

May 18th, 2020 17m 38s

This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter discuss culture, employee engagement, REA Group and the importance of personal resilience. Subscribe here or tune in e

Episode 6: Sydney Opera House, Me Bank, Consumer Behaviour and Nature Research

May 11th, 2020 19m 48s

This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter discuss Sydney Opera House, Me Bank, Consumer Behaviour and Nature Research. Subscribe here or tune in every…Tuesday @

Episode 5: Lockdown Lions and Tigers, Big Banking Empathy and the Spirit of Suncorp

May 4th, 2020 22m 1s

This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter focus on empathy. They share new insights into empathy from the big banks, Leo Burnett's brilliant new empathy experim

Episode 4: USA's Reputation Self Destructs

Apr 27th, 2020 18m 51s

This week on Tuesday@10 The Brand Institute's Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter assess the country reputation of the United States vs. New Zealand and explore some of the reasons Brand USA may never

Episode 3: Tuned in or Tone Deaf?

Apr 20th, 2020 19m 59s

This week on Tuesday@10 The Brand Institute’s Associate Professor Karl Treacher and Cx partner James Carter from Cartercarter look at Deliveroo and Lexus in a new segment called ‘Tuned in or Tone Deaf’, before exploring the psychological stages

Episode 2: How are organisations surviving, helping or even flourishing in the COVID-19 crisis?

Apr 13th, 2020 19m 36s

This week on Tuesday @10 Brand Institute CEO Karl Treacher and Cx partner James Carter take a look at NRMA’s brand amid COVID19, RAC’s pro-social environmental execution, the good work that Enthral, Havas and Publicis are doing to support emplo

Episode 1: How are organisations surviving, helping or even flourishing in the COVID-19 crisis?

Apr 6th, 2020 17m 22s

Karl Treacher & James Carter discuss corporate brand, reputation, culture and experience with a COVD-19 lens. Investigating how organisations are surviving, helping or even flourishing. In this 20 minute open and frank discussion they cover eve

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