Twitter is a platform that you either get, or you don’t. And some people have mastered Twitter so much that they’re using it to tell serialized stories that draw people in, 140 characters at a time.

The latest example of this is from a Twitter user nicknamed “Zola” whose unbelievable tale of a trip gone so very wrong in 150 tweets – which promptly viral. But, this isn’t an isolated phenomenon.

This week, Toni is joined by two of MRY’s Twitter aficionados: Chief Marketing Officer, @dberkowitz and Vice President, Global Brand Development, @vishalsapra.

---You can learn about the Zola incident here:http://www.thefader.com/2015/10/28/zola-twitter-story