In this episode, we explore the Outlook 2030 strategy priority to create memorable, world-class experiences for visitors.

Robin Warsnop joins us from the award-winning small tour operator Rabbies Trail Burners (www.rabbies.com), and shares the kinds of experiences visitors are seeking and how they are catering to emerging trends.

We’re also joined by Iain McNeill from Whereverly (www.whereverly.com) who tells us about the latest apps that use technology to enhance the visitor experience.

For all the links across the whole series, and for more information, visit www.hie.co.uk/tinto