1:07

Content creation sometimes can just

1:10

feel like the hamster wheel we

1:12

can never quite get off

1:14

. I'm hoping to give you that out

1:16

through today's episode when

1:18

we talk about no longer reinventing

1:20

the wheel when it comes to the

1:23

engagement post wheel . Every

1:25

time you post on your business page

1:28

story or Facebook group

1:30

, you should not feel like you always

1:32

have to reinvent the wheel . Content creation

1:34

now can be initially exciting

1:37

, but sometimes it just becomes a

1:39

chore over time . If

1:41

you know , you know . But why

1:44

recreate or figure something else

1:46

out if what you're already

1:48

doing is gaining the

1:51

reaction or response

1:53

or action from your audience

1:55

that you were hoping for ? Let's

1:57

turn down the hustle by taking advantage

2:00

of reoccurring weekly

2:02

or maybe even monthly

2:04

staple posts and let's not

2:06

fight the algorithm . Appreciate the algorithm

2:08

for what it is , but give

2:10

your audience a sense of predictability so

2:13

they know when to look for specific posts

2:16

from you . Today we are

2:18

going to talk about three different

2:20

types of posts . Let's

2:22

dive in .

2:23

You're listening to Turd Down the Hustle

2:25

, the podcast dedicated to transforming

2:28

how you run your creative online t-shirt

2:30

business by working smarter , not harder

2:32

, so you can spend more time with your why , people

2:35

and passions that matter most in your life

2:37

. So throw on your favorite graphic tee

2:39

and turn up the heat press because it's

2:41

time to turn down the hustle . Here's

2:44

your host digital marketer . Cold brew

2:46

lover t-shirt maker . Freckled hype girl

2:48

and owner of Sunkist Virtual Assistant Amy

2:50

. Old hype girl and owner of Sunkist Virtual Assistant , amy .

2:55

The first type of post type is template

2:58

post . Template post nearly

3:01

any business could use . You

3:09

could really tweak it , no matter what you sell , and it's not necessarily directly tied

3:11

to the person or the company per se . So queen bee graphics and

3:13

designs she is the one that creates

3:15

all of the graphics used in my content , calendars

3:18

and tea party planners . She

3:20

generally includes roughly 14

3:22

of these type posts in her

3:24

engagement collections . If you're curious

3:26

to see what they look like , maybe

3:29

you haven't owned a collection before just

3:31

head over to sunkissvacom , forward

3:33

slash 24 . And

3:35

I have put out an example

3:38

of a few of these posts in

3:40

my show notes . These

3:42

posts can range from mental

3:45

health Monday . Traditional

3:47

Tuesday . Wishlist Wednesday

3:50

. Throwback Thursday . Flash

3:52

sale Friday , spotlight Saturday

3:54

. Show it off Sunday . You

3:57

start to get the point . So I recommend

3:59

you schedule these posts in your group

4:01

and observe it for one month

4:03

, or maybe even two , and

4:05

figure out which of these

4:07

posts Templated posts elicit

4:10

the most response from your

4:12

audience . Once you have identified

4:14

the maybe one to two best

4:16

performing template posts , then

4:18

I want you to move these to occur

4:21

every week . And

4:23

if you want a super simple

4:25

way to make these occur every week , I

4:27

want you to check out episode 20

4:30

, where we talked about admin

4:33

assist in your Facebook group

4:35

, and it's all about different tools that you can use . I

4:38

break down what admin assist is and

4:40

how you can use it , and for these

4:42

type of posts , admin assist would

4:44

be perfect . So

4:46

I'll give you two really popular templated

4:49

posts to start thinking about first . The

4:51

first one is Wear it Wednesday

4:53

. When you post this graphic

4:55

, ask your followers or

4:57

group members to share a selfie of themselves

5:00

or someone else wearing

5:02

an item from your business . Participants

5:05

are then entered to win a $5

5:07

store credit just for participating

5:10

. But why

5:12

I also really like these template

5:14

posts , or this one specifically , is

5:17

that their submissions could also double

5:19

as marketing content . It's

5:21

a win-win . Make sure you ask for permission

5:24

, though , before resharing their photo on social

5:26

media or website if you don't

5:28

have that included in your terms of

5:30

use on your website . Another

5:33

idea for a templated post would

5:35

be Fast Finger Friday . You

5:37

could reschedule this one every Friday

5:40

, and the way I

5:42

like to do this is just pick one screen

5:44

print that you currently have

5:46

in stock and you're trying to destash

5:49

, and you will set a price

5:51

for these items . Maybe you only

5:53

have so many available , like

5:56

you have three of this print . Then you say

5:58

the first person gets this print and

6:00

a mystery color tee for $18

6:03

. The second one to comment gets it

6:05

for 19 . And then the third

6:07

one gets it for 20 . So they have to be quick

6:10

. So it's kind of like a fun engagement

6:12

but then also a way for you to

6:14

make money as well . I've

6:16

also done this where maybe I've had multiple prints

6:18

available of different

6:20

designs . Maybe I post I would do no more than

6:22

four designs at a time . So

6:24

you post all four designs and you tell

6:27

them how many of each that you have , but

6:29

the same logic still applies . So

6:31

first one to comment gets it for 18 , 19

6:34

, 20 , even if their design is changing

6:36

. Template posts are a great

6:38

way to start getting

6:41

off that engagement post hamster wheel

6:43

without too much effort . If

6:45

you need help getting started or you're

6:47

not sure of kind of where

6:50

you should

6:52

lean towards with which template posts to

6:54

use , then I recommend you just grab

6:56

a content calendar from me on

6:58

my website . All

7:00

of those themes are going

7:02

to include templated posts . So

7:05

here's your homework . You ready for each post

7:07

type . I'm giving you some homework . So if

7:09

you can write it down , great . If not . You

7:12

can just check out the show notes after this

7:14

episode ends and

7:16

I will have it all broken out for you . Head

7:18

to sunkissvacom forward slash 24

7:21

for these show notes . Okay

7:23

, the first set of homework . I want you to schedule

7:25

at least 14 template posts each

7:27

month for two months and

7:29

analyze which ones get the best

7:31

response and adopt that as your weekly staple

7:33

posts for the next two months . And then which ones get the best response and adopt that as your weekly staple post for the next two months and

7:36

then switch it up as required . So

7:38

I like to switch up my template posts in my group

7:40

every few months or so . So

7:43

my audience is expecting something

7:45

consistently each week , but they

7:48

get to change up the prompts and see

7:50

something different . For me , moving

7:53

on to post type , number

7:55

two would be personalized

7:57

posts . So if we have templated

7:59

posts , super can on

8:01

one end of the spectrum . Personalized

8:04

posts would be on the complete opposite

8:07

side of the spectrum . So

8:09

again , these are not templated , but they

8:11

do encourage your audience to share more about

8:13

themselves and it gets you off

8:16

that hamster wheel of trying to figure out what should I

8:18

be posting and always trying to think

8:20

of new things . This is just a

8:22

set it and forget it so you

8:24

could ask them different fun questions , like

8:26

in September , are you a pumpkin

8:29

spice fan ? Just schedule that . Maybe put

8:31

a gift with it or a photo of

8:33

you with pumpkin spice . Or maybe

8:35

, if it's in June , asking

8:37

them are you ready for

8:39

summer break or what are you already doing on summer

8:42

break ? And then maybe pull a photo of you from

8:44

last year from summer break and show what you were

8:46

doing this time last year . That

8:48

way you can put some personalization to it

8:50

. But what you can do is

8:52

just schedule these all in advance

8:54

, and they're really fun questions . People

8:56

love giving their opinion

8:58

. If you're asking their opinion , they're

9:01

ready to give it . So give them an opportunity

9:03

to share , and personalized posts

9:05

are great for this . Just very

9:07

simple questions , maybe a this or

9:10

that , just something fun

9:12

to get them chatting . So

9:14

your homework is to schedule

9:16

out 12 monthly personalized

9:18

posts for the entire year . If your

9:20

scheduling software does not allow this , at least

9:23

go ahead and draft out what you are

9:25

going to schedule and go ahead and set a

9:27

reminder , maybe an Asana Google

9:29

Calendar . Put it in your product job organizer

9:32

as a reminder of when you need to come back

9:34

to schedule the rest . If you

9:36

need examples or ideas of

9:38

what to schedule each month or what kind of questions

9:41

to ask , head to sunkissvacom

9:44

, forward slash 24 for the show notes

9:46

and I have a whole list of questions ready

9:48

for you . The third

9:50

type of post type that

9:52

you can use to get out of

9:54

that content creation rut is

9:56

a hybrid post . So

9:59

it's a mix of a templated

10:01

post with a personalized

10:03

post . This post type is typically

10:05

my go-to . Hybrid

10:07

posts become a theme post that you

10:09

repeat weekly and

10:12

monthly . So it will give

10:14

you an idea of what to post each week or month

10:16

. But the ability to batch post hybrid

10:18

posts well in advance may be

10:20

limited . So , because it's

10:23

not a templated post , the information

10:25

you're putting into this hybrid post is

10:27

going to need to be accurate

10:29

, real time information . It's

10:31

not something you can future predict , so

10:34

it's going to take some work on the spot

10:36

to create . But at least

10:38

you have some sort of guide , versus

10:40

with the personalized posts , kind

10:42

of truly creating it from scratch

10:44

. A hybrid post gives you a

10:47

guide . So I'll give you a couple

10:49

of examples . So a birthday post

10:51

Now . If you're just asking , everyone share

10:53

your birthday . If you have a birthday this month

10:56

, that would be a great template post

10:58

because you could just post that to

11:00

your group or your page and

11:02

let people respond . But in

11:04

my membership group , product Drop Organizer

11:07

Club , I like to

11:09

shout out people with certain birthdays , so

11:11

I have their birthdays

11:13

and I create a post that

11:16

is directly tied to those

11:18

birthdays for that month so I

11:20

can recognize them and

11:22

let them know they have a little gift card in their

11:25

inbox to celebrate

11:27

. Another popular hybrid post

11:29

is top contributor . So while

11:31

the post itself again is templated selecting

11:34

your winner every month that's

11:36

where it becomes a hybrid post

11:39

. Encourage your audience to engage

11:41

for their chance to win and maybe , if

11:43

you want to alleviate the same person winning each

11:45

month and give more people a chance , you

11:47

can do a drawing and

11:49

maybe give entries based on monthly

11:51

orders . So like first place gets five entries

11:53

, second place four entries , third

11:55

place three entries , so forth . If

11:58

you're looking to set up a top contributor

12:00

program or you don't know where to start and you

12:02

want way more ideas than what I just

12:04

gave , then I've already done an episode

12:06

on this . Check out episode 17, . Sunkissvacom

12:10

forward slash 17 . It's

12:12

going to be Facebook group tools top contributor

12:14

. I talk all about how to build your own

12:17

top contributor program , another

12:19

type of hybrid post . This one was really

12:22

popular for a while , but then Facebook

12:24

, of course , as it does , changes

12:27

the type of posts it allows in

12:29

groups and on pages when it comes to

12:31

hyperlinking posts . But

12:34

it was in case you missed

12:36

it , i-c-y-m-i

12:39

. If you search that on my website

12:42

, you'll get some more ideas for that , even

12:44

a template . So every Saturday

12:46

I would do a complete wrap up

12:48

of the week so those who

12:50

may have missed what happened in my group or my

12:52

business maybe product drops

12:54

or anything like that they can easily

12:57

reference it . In one place I even

12:59

highlighted popular posts or questions

13:01

that people had and connect

13:03

them with those certain

13:05

posts . So how Facebook has changed

13:07

is it is no longer allowing

13:10

right now , at the time of this recording of this episode

13:12

hyperlink posts . I taught you how to do

13:14

that . If you search that on my website , I

13:16

see why I how

13:18

to build that into a post . But

13:20

then now also they're not even including

13:23

links in a lot of

13:25

the main posts . So if your group is restricting

13:27

that , this might not work , or

13:29

you could still do a full

13:31

writeup of I , c

13:34

Y , m , I or , in case you missed it post

13:37

and give them a full kind of like summary

13:39

wrap up for the week and then just tell them

13:41

check the first comment for all the links . And

13:44

you could still use this strategy

13:46

and hybrid posts . You just got to get a little

13:48

bit creative . Based on the tools

13:50

provided , you could also

13:52

take some of those templated posts and

13:55

create them more into hybrid posts , so it's

13:57

not just set it and forget it . So

13:59

for a while I was rotating in

14:01

what would you do Wednesday ? So

14:03

I would give them a

14:06

certain instance and ask

14:08

them what would you do in

14:10

this situation ? You know , kind of like

14:12

those TV shows where you're like watching

14:14

the reality shows or they're like getting punked

14:17

or something and it's like , oh my gosh , what would you do

14:19

in this situation ? Asking those

14:21

kinds of questions , because we

14:23

do that a lot in the military . It's called chair flying

14:25

the mission , so you're kind

14:27

of walking through step-by-step and

14:29

making sure everyone knows how they

14:31

would execute if this were to happen . So

14:33

if you're likely to see that scenario in the air

14:36

, you're better prepared to address

14:38

it because we've already worked through it . So

14:40

that was kind of the idea behind what would you do Wednesday

14:42

? I actually did the similar

14:44

thing in my retail group . It

14:51

was would you rather Wednesday ? And I would either set up a poll or I could just create a regular post

14:53

type . But it was like super fun . It's like those middle school questions , like if you just

14:55

went to the bookstore and bought one of those like

14:57

fun books where it's like would

14:59

you rather lick a bottom of a foot or would

15:01

you rather eat a spider , or something like that

15:03

and my audience really enjoyed it

15:05

, so much so that a couple of weeks

15:07

I'm human where I miss

15:09

it I would have members or my customers

15:12

post to the group like hey , where's the question today

15:14

? Like they really had fun with that

15:16

post . So that's a good idea for a hybrid

15:18

post . So your

15:20

homework for hybrid posts is choose

15:23

one weekly hybrid post you want

15:25

to try . Again , I recommend

15:27

trying out the , in case you missed it , if you can

15:29

keep up with it . Or maybe just do it monthly

15:31

and commit to scheduling it every

15:34

week or every month . So just

15:36

try it for one month at a time

15:38

and see how your audience responds

15:40

. So let's wrap this

15:42

episode up . So if you want

15:45

to get out of that content creation right

15:47

beyond a content calendar and

15:49

you're wanting to change up kind of the posts you're

15:51

providing to your group . I don't want

15:53

you to stay stuck . If

15:55

you stay stuck and you do nothing

15:58

, that's worse than just

16:00

getting something out there , getting it posted and

16:03

just try . Or you're

16:05

not maybe in a position where you can

16:07

invest in a content calendar , or

16:09

you're not to that level where you want to start

16:11

using one , where you're making a post

16:13

each day . So this

16:16

episode is a great place to start with

16:18

either those template posts , personalized

16:21

posts or hybrid posts . You can

16:23

get started for free . I

16:25

know you're juggling a lot

16:27

of things within your business , not

16:29

to mention juggling life

16:31

as a whole , whether it's

16:33

wifehood , if that's a word

16:35

wifehood I'm recently engaged , so

16:38

I'm still learning the terminology Wifehood , motherhood

16:40

I'm recently engaged , so I'm still learning the terminology

16:42

Wifehood

16:45

, motherhood . You're nine to five or maybe you're trying to remember if you gave your dog's

16:48

heartworm medicine this month , inflantick or not , or if that was

16:50

already last month . Maybe that's just me , but

16:52

there's a lot going on . But

16:54

engaging with your audience and scheduling

16:57

posts is not as complicated or

16:59

as scary as you think it may

17:01

be . It's quite simple . Just

17:04

pick something and go with it . If

17:06

you find something that works too

17:08

. Don't move on to the next shiny penny

17:10

. So if you find a templated post that they

17:12

are responding to like where

17:14

Wednesday , don't get your wheels

17:17

all spun up about trying to figure out another

17:19

template post . You've already seen that this

17:21

works . Let's keep

17:23

doing what's working

17:25

. I can't wait to hear what post

17:28

type you try and how your audience

17:30

responds .