Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his people first - before Wall Street. "Wall Street is in the business of making money between now and next Tuesday," he said. "We're in the business o

Inspiring Your People

Oct 4th, 2006 1m 2s

Inspire the believers and motivate the non-believers. There is no room for "well wishers to the cause" in your organization. Active participation in keeping the promise to your customers is essential for brand integrity.

True Differentiation

Sep 27th, 2006 1m 30s

Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today.

Transform With a Common Cause

Sep 19th, 2006 1m 15s

Discover how to get maximum buy-in with minimum resistance when undergoing a business transformation.

Becoming an extraordinary organization

May 12th, 2006 7m 10s

Learn the three things your company can do to become an extraordinary organization.

Some examples of fixing a broken brand.

Apr 21st, 2006 8m 37s

Learn about some examples of fixing a broken brand in this interview on the Dunn Deal Radio Show.

The Universal Law of Focus and the benefits of focusing your company's strategy.

Apr 17th, 2006 4m 26s

In this interview on SkyRadio interview that was heard by millions of travellers on American Airlines and United flights, you'll learn about the Universal Law of Focus and the benefits of focusing your company's strategy.

Why and how to develop an ideal customer profile.

Apr 7th, 2006 1m 1s

Learn why and how to develop an ideal customer profile.

Is your product or service borne of a true need in the marketplace?

Mar 31st, 2006 1m 13s

Was your product or service created to solve an existing problem which had no other solution, or did you create your product because you could?

Training: A vital facet of a brand rejuvenation process.

Mar 24th, 2006 1m 17s

Learn why training is a vital, yet often-overlooked facet of a brand rejuvenation process.

Review: After re-launching, review metrics and reward brand ambassadors within your company.

Mar 17th, 2006 1m 18s

Once your brand is relaunched, review the metrics and reward brand ambassadors within your company.

Relaunch: Relaunching your business to prospects, customers and the media.

Mar 10th, 2006 1m 7s

Discover the necessary components of relaunching your business to prospects, customers and the media.

Rejuvenate: Getting employees excited about a corporate brand re-launch.

Mar 3rd, 2006 2m 3s

How to get all levels of employees excited about a corporate brand re-launch.

Retool: Learn How To Live the Brand

Feb 24th, 2006 28m 15s

Learn how to "live the brand" inside your organization by updating processes and procedures.

Is Quality a Sustainable Differentiator?

Feb 17th, 2006 1m

Find out why quality is not a sustainable differentiator in today's business world.

What is the'Main Thing'? - Part 2

Feb 10th, 2006 1m 26s

Find out why it's important to clue everyone in regarding the core reason the business was started.

What is the'Main Thing'? - Part 1

Feb 6th, 2006 1m 26s

See how successful organizations use the Main Thing every day from the CEO to the janitor.

Shorten Your Sales Cycle

Jan 27th, 2006 1m 14s

This segment explains how a clear and focused message can have an immediate impact on quickening your sales cycle.

6 Steps to Corporate Rejuvenation

Jan 20th, 2006 2m 39s

Your Brand's 3 Moments of Truth

Jan 20th, 2006 1m 15s

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